Arkansas Code of 1987 (2023)
Title 4 - BUSINESS AND COMMERCIAL LAW (§§ 4-1-101 — 4-119-105)
Subtitle 7 - CONSUMER PROTECTION (§§ 4-86-101 — 4-119-105)
Chapter 88 - DECEPTIVE TRADE PRACTICES (§§ 4-88-101 — 4-88-1404)
Subchapter 1 - GENERAL PROVISIONS (§§ 4-88-101 — 4-88-117)
Section 4-88-108 - Concealment, suppression, or omission of material facts

• (a) When utilized in connection with the sale or advertisement of any goods, services, or charitable solicitation, the following is unlawful:
  • (1) The act, use, or employment by a person of any deception, fraud, or false pretense;
  • (2) The concealment, suppression, or omission of any material fact with intent that others rely upon the concealment, suppression, or omission;
  • (3) Displaying or causing to be displayed a fictitious or misleading name or telephone number on an Arkansas resident's caller identification service; or
  • (4) Using a third party to display or cause to be displayed a fictitious or misleading name or telephone number on an Arkansas resident's caller identification service.

• (b) Subdivision (a)(3) of this section does not apply to the transmission of a caller identification service by a telecommunications provider that complies with § 23-17-122.

Amended by Act 2019, No. 677,§ 3, eff. 7/24/2019.

Acts 1971, No. 92, § 4; A.S.A. 1947, § 70-904; Acts 1991, No. 1177, § 3; 1995, No. 836, § 2.