Suzuki Motor Corporation et al v. Jiujiang Hison Motor Boat Manufacturing Co., Ltd., No. 1:2012cv20626 - Document 31 (S.D. Fla. 2012)
Court Description: ORDER granting 8 Motion for issuance of a Preliminary Injunction. Signed by Judge Patricia A. Seitz on 2/27/2012. (mg)
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Suzuki Motor Corporation et al v. Jiujiang Hison Motor Boat Manufacturing Co., Ltd. Doc. 31 UNI TED STATES DI STRI CO URT CT SO UTHERN DI I O F FLORI STR CT DA CASE NO. 1: cv: 12- 20626- TD SI ONTO N SEI M SUZUKIMOTO R CO RPO RATI N and O AMERI CAN SUZUKIM OTO R CO RPO RATI ON, Pl ntfs, ai if VS. JI ANG HI N M OTO R BOAT UJI SO MANUFACTURI CO . LTD. NG , , Def endant . CONSENT O RDER G RA NTI M OTI N NG O FO R I SSUANC E OF A PRELI I M NARY I NJUNCTI N O Thi m at i be or t c d on Plit f'Mo i f Pr i n y Ij t F s ter s f e he ou an is ton or el ar nunci f mi on. or t r ons di he eas scussed bel ,i udi t consentoft Def ow ncl ng he he endant Pl ntfs'Moton , ai if i f a Pr i nar lj ton i GRANTED. or el mi y nunci s BACKGROUND Thi i a tadem ar i rngementac i pur ss r k nfi ton, suantt t Lanham Ac and r at o he t el ed ta r demar Iws,ar ng ou o al ged ifige tb Def dan , u i g Hion Mo or ka i si t f l e n rn men y en t Jij an s t BoatManuac u ig Co. L d (Hion' o Pl n is,Su uk Mot Cor or ton (SMC' f t rn , t ' s ', f ait f z i or p a i $ ' ) f ' ' ) an Amerc Su i Mo or Cor or tons (ASMC' ( ol t el ' ait ', d ian zuk t p ai ' ' ' ' c l i y, Pl n i ' ) ec v #s ) tad r emar SUZUKI Pl ntf h ve mov d f a pr i nar ij nc i t enon wha k, . ai is a f e or el mi y n u t o j i on t t e c t d ar Hions f s su esi s t t c s n pu i ( t ati h a h y on en e s ' ale gg t on o he on umig bl a) h t as n c: a fit wi SMC or fia i t l on h ASMC an ( t ati ha t e au hory t a erie, o e, d d b) h t s h t i o dv t pr mot an t s sel pr l oduct cont ni genui Suzukibr s ai ng ne - and engi nes. Pl ntfs have pr ded ai if ovi Dockets.Justia.com CASE NO . 1: 2- 20626- T& Sl O NTO N : 1 cvSEl M evi e, i t f m of decl atons of Noro Yam ada,Lary Vandi ,and M i denc n he or ar i i r ver chael M is, t l hat Hi l son i usi Pl nt f tadem ar i c s ng ai i s' r f k n onnecton w ih an engi not i t ne aut i by SM C or ASM C t be us i t m arne envionm ent t Hi has horzed o ed n he i r , hat son b icu n s ch en n i Hionsper on wa er r f an j tbo s,an t tt es een n ldig u gie n s ' s al t c a t d e at d ha h e p son wat c af andj tb t wer e bi d a t 201 Mi BoatSh w t twas er al er r t e oa s e xhi t t he 2 ami e o ha t i pl e a t e t Pl nt f fed t ei mo i f a pr i i yij c in. akng ac t h i me ai is i h r t or el nar nun to f l on m I t El n he event Cicui,a pady seeki pr i nar ij c ie r i mus s ow h r t ng el mi y nun t el v ef t h t a :( )t er i a s t t I el ood t a pl n i ma pr v l t mer s, 2)t er h t 1 h e s ubsan i i i al k h h t ait f y e aion he i '( h e f t i a s san i t e t tpait fwi s f ir a e ij y i it l t y ij t e s ub t tal hr at ha l n i l ufer repar bl nur f n er or nunci f l ocu v r ifi no gr t ,( )t e t ea ene ij y t pl n i ouwei an t ea en h m el s t an ed' 3 h hr t d n ur o ait f t ghs y hr t ed ar e f an ij n t ma do t de en t a ( t gr toft e ij t e r ifwi no nu ci on y o f dan , nd 4) he an h nunci el l t v e l disere t e pu i it es . See Uni St t v DBB,Ic. 1 F.d 1 s v h bl ner t c t aes . ed n , 80 3 277,1 4 ( 1 h 28 1 t Ci.1 ) McDon d' Com . Rob on, 47 F.d 13 ,1 6 ( 1 h Ci.1 98)(ing r 999 . , al s v. eds 1 3 01 30 1 t r 9 ct i Al Car Nur nn Ser ,I v.Bet I e si vs. nc. hesda Mem oralHosp. I ,887 F. 1535,1537 i , nc. 2d ( 1 h Ci.1 89 ) l t sca e,o pr er e t s a u quo and b ed u t e c s t 1 t r 9 ). n hi s t es v he t t s as pon h on en o De en t t e Coud g a t t mo i f a pr i n y ij c i b ed up t e f f dan , h r n s he ton or el ar n un t as mi on on h f l ng fndi off tand concl ons ofI ol owi i ngs ac usi aw: A. Pl ntfs Have Est i ai if ablshed a Subst i Li i antal kelhood ofSuccess on t he M ert is Pl ntfs have show n t t SUZUKITr ai if hat he adem ar i ow ned by SM C,and SM C ks has r st ed varous f m s and uses oft SUZUKITr egi er i or he adem ar i t Unied St es. k n he t at SMC Dec$9 ( SMC DEC r f st t e Decar t o Lary Vandier.As s wn b t e e er o h l ai f r on v ) ho y h f altadem ar r statons atached t t accom panyi SM C Decl aton,aI o eder r k egi r i t o he ng ar i If t SUZUKI Regi r i ar owned by SM C and sever of t r statons have he statons e al he egi r i 2 CASE NO . 1: 2- 20626- TZ/ M ONTO N : 1 cvSEl Sl bec ome ic t s abe u r 1 U. C. jj 1 n on e t l nde 5 S. 058 and 1 065. I on e t bit fr l nc t s a ly i y i m est i abl shes t val t oft he i y di hose tademar s and SM C' excl ve rght i t . See r k S usi i s n hem Ocean Bi chem . I v. Tur Net k Tel si l , 741 F. Supp. 1546, 1554 onc. ner wor evi on. nc. ( D.Fl 1 0)( xpl nn t at'i on e t l s a u pr i s c clsie evden e o S. a. 99 e aiig h 'l t s abe t t s ovde on u v i c f Inc te r s r tsex lsie r tt u e t e r s er mar ,s j tt jj 1 an 33( )o h egitan ' cu v i o s h egit ed k ubec o gh 5 d b f t e L am Ac '. h anh t) ' I addii SMC ,on a wordwi basi and ASM C,i t Unied St es t ough n ton, l de s, n he t at hr is I t i censed rght fom SM C,have been usi desi i t i ude t SUZUKI i s r ng gnatons hat ncl he Tr ademar t pr ot adveri and sel t r pr k o om e, tse, l hei oduc s f dec t or ades. SM C was fr ist i por ed i 1920 undert name ' ncor at n he ' SuzukiLoom M anuf urng Co. and has been act i ' pr vi n v i s pr du t sic t a tme,i ldig man pr ducs t atar t e s j t o dig arou o cs n e h t i ncu n y o t h e h ubec oft SUZUKIRegita i s. SMC Dec :: & 6. Th SUZUKITr emar h b he sr ton 14 e ad k as een used by SM C t adverie,pr ot and sel is pr o ts om e, l t oduc s i t Unied St es,eiher t n he t at t di c l ort ou i U. I en ee,ASMC an i su iens es. SMC Dec %6. As r t e y hr gh t S. i s s c d t bl e s c such,Pl n if have shown t SM C and ASM C,t ough is I aitfs hat hr t i cense,ow n t excl ve he usi rght t t SUZUKITr i s o he adem ar k. M or eover neiher SM C nor ASM C has aut i , t horzed Hi t use t SUZUKI son o he Tr adem ar As s f t i t decl atons on fl t SUZUKITr k. et orh n he ar i i he e, adem ar i notused, ks I i censed,oraut ied f us f engi sal i o t U. m ar orf use wih any horz or e or ne es nt he S. ket or t p s al er r torj tbo s o t e t e t atHion h b pr tn SMC De er on wat c af e at f h yp h s as een omo ig. c :$1 1 . 2- 8, ASMC Dec 1:1 1 ( 1 2- 5 ASMC Dec r er t t e De ar i o Nor Yama . ef s o h cl at f i on o da) l pari ar t SUZUKI Tr n tcul , he ademar has not been I k i censed f use i any i or n nboar d 3 CASE NO . 1: cv 20626- T& Sl NTON : 12- SEl MO wat cr tenvionm ent i udi per er af r , ncl ng sonalwat cr t or any t er af ype of boat SM C Dec . $$1 1 , 6- 8. ASMC De 1 3- 5. c 51 1 fci ng hat Hi s use of t son' he Fi l t Pl ntfs have m ade a sufi ent showi t nal he ai if y, SUZUKITr ademar will y cause conf on,m it k li kel usi s ake,ordecepton as t t sour i o he ce, a fit ors ons shi ofHions p s fia i l on, p or p s ' eronalwa er af an j tboa s Th Elv h t cr t d e t . e e ent Cicui uses a seven-act t i det m i ng I i r t f or est n er ni i hood ofcon usi Thes f t s,as kel f on. e ac or ou l e i Li c erv LRP Publ s.lc, 2 F.d 1 05,131 ( t Ci.2 ) i lde: ti d n ns h . n ' n , 66 3 3 n 3 11h r 001 ,ncu ( )t e t e ors r g h o t e mar ;( t e si l i ofmars'( )t smi i o t e 1 h yp ten t f h k 2) h mi t ar y k , 3 he i l t f h ary goo ;( smi i o t e s e me h ;( t e sm i i ofadv sng me a;( ds 4) i l t f h als t ods 5) h i l t ary ary edii di 6) def dan s it t an ( )an e ien e o a t al on u i en t ' nen ; d 7 y vd c f c u c f son.The 'ey f t s'mu t se k acor ' s be wei ghed t det m i whet a l i o er ne her i hood ofconf on exit John H.Harand Co. kel usi s s. l v Cl k Che s.I c ,711 F. 9 979 80 ( 1 h Ci.1 ) As idia ed b ow, he . ar e ck n . 2d 66, - 1 t r 983 . n c t el t Cour fnds t Suzukii I y t succeed i es abl ng i tademar i rngement ti hat s i kel o n t i shi t r k nfi cl m s. ai ( Type ( r h)oft Mar Th SUZUKI a 1) Stengt he k. e Tr demar i a s r g mar ,an k s ton k d t s i eases Suzuki chances of pr lng on t m ert Forpur hi ncr ' s evai i he is. poses ofstengt r h, tadem ar ar gener l cl fed i o t f l ng cat i of 'ncr ng r ks e al y assii nt he ol owi egores i easi dit t es ( s r gt ) ( )g i,( des rp ie'( s es ie'( ar tar or si i nc ven s or ten h : 1 ener 2) c it , 3) ugg t , 4) bi y; c' v v r ( )f ci l'Two Pps s.lc. Tac Cabap l . 50 U. 763, ( 99 . F cf , 5 an f . u' o n v, p a,nc , 5 S. 768 1 2) an i ul ar tar and suggestve m ar ar t stongestand ar deem ed i enty di i tve bir y i ks e he r e nher l stnc i and entted t pr ecton. l Descrptv mar m ay be pr ect i t il o ot i d. i ie ks ot ed f hey acquie r di i i stnctveness but generc m ar cannot be r st ed. l at 768i ks egi er d. 69. The t m er ù ' Suzuki i notdescrptv orgenerc f any pr 's ' i ie i or oduc and,t t hus,t SUZUKITr he adem ar k 4 CASE NO . 1: cv: 12- 2O626- Tô Sl ONTON SEl M i a stong, ar tar and f f m ar w hi i entted t t pr ec i of t s r bir y anci ul k, ch s il o he ot ton he tadem ar I r k aws. The SUZUKITr adem ar al has acquied secondar m eani and i a stong k so r y ng s r m ar f t r k or hat eason as wel I t t eel n he hr yearperod of2008 t 2010 al . i o one,SM C spent over$1. bil i adveri ng,pr 5 lon n i tsi omotng,and mar i pr t undert Suzuki i ketng oducs he n ame orSUZUKI a Tr demar . SMC Dec$8. ASMC s tov $ m ii durn t a k pen er 430 lon ig h t l sam e perod t adverie,pr ot and m ar etpr i o ts om e, k oduc s t t U. m ar undert t o he S. ket he Su uk br z i and. ASMC Dec %8. Suc e ausie e endi r o t Ibor skl an h xh tv xp t es f i a , i, d u me, l expense i devel ng, advedi ng, and pr otng t SUZUKI Tr n opi si om i he adem ar have k r ul i t e SUZUKITr es t n h ed ademar enoyn wi pr r ognion an pr n c i k j ig des ead ec t i d omien e n t m i ofconsum er See Cl on v.Howar Johnson Fr he nds s. avt d anchi Svs. I ,730 F. se , nc. Su 1 ,1 9 ( D.Fl 1 8)(idi t t'dl t exen v a ediig an I g pp. 553 55 M. a. 98 fn ng ha ' ue o t sie dv sn d on l u e,S s Howar J d ohns ''mu tb c si ed a s r mar D. Ther f e,t e SUZUKI ons s e on der tong k) e or h Tr ademar i s r k s tong. ( si i iy oft Mar s. Lk iood o c f i i gr at when an ifiger zl m l t ar he k iel h f onuson s e er nr n uses t exacttadem ar Tur G r he r k. ner eenber Assocs.v.C & C l ps. 320 F.Supp.2d a m , 1 7,1 2 ( D.Fl 20 . Her Hion h bee u ig t e t m ' z ki' ih i 31 33 S. a. 04) e, s as n sn h er d u j whc s su ' i i t t SUZUKITr dentcal o he ademar and t a podi of aI oft SUZUKIRegi er k o on I he st ed Tr ademar ks. ( si i iy oft Goods. ' e gr at t e si i i b ween t pr du t 3l m l t ar he ' Th e er h m l t et ary he o c s and ser ces,t gr ert I i vi he eat he i hood ofconf on. John H.Harand Co. 711 F. at kel usi ' ' l , 2d 976*see Tur G r , ner eenbur Assocs. 320 F.Supp.2d at 1332. W hi SM C and ASMC a , l e do not sel per l sonalwat cr t or boat per se,under t SUZUKI Tr er af s, he adem ar t k, he 5 CASE NO . 1: 2- 20626- Tô Sl O NTO N : 1 cvSEI M pr oduc s pr ded by SMC and ASMC ar si i t Hi s i rngi pr t ovi e m l o son' nfi ng oduct For ar s . exam pl t SUZUKIRegi r i covervarous t e, he statons i ypes ofvehi es and vehi e pars, cl cl t i udi mot cycl ATvs, m ot i vehi es such as aut obi , tucks, vans, ncl ng or es, orzed cl om l r es spod utly vehi es,cr over v cl , and pads t er f SMC Dec % SMC h it i cl ossehi es h eo . 9. as used t SUZUKI Tr he adem ar t pr ot and sel aI of t k o om e l I hese pr oduct as wel as s l out d m arne engi boar i nes,and engi f snowm obi . SMC $!7 & 1 Mor ov , nes or l es 1 4. e er ASM C us t SUZUKI Tr es he adem ar t pr ot and s l aut obi , m ot cycl k o om e el om l es or es, AW S and boatmot s i t Unied Sat . ASMC $ & 1 or n he t es :7 5. Consumer I el woul expectt a com pany t sel out d boatm ot s, si y k d hat hat l s boar or vehi es such as car tucks, and ATvs, and engi f snowm obi t al sel cl s, r nes or l o so l es peronalwa er r f,j t b t , an iboar en n f t os v ces. Hion h s t c a t e oa s d n d gies or h e ehil s as advedi t i pr sed hat t oduc s cont n a genui Suzukiengi s t ai ne ne. SM C sel engi i o l s nes nt t e Uni St t alei f s wmobi onl. SMC Dec 11 Thu t e pr cs h t ed aes, b t or no l es y 1 4. s, h odu t Hi adveri pr ot and sel ar si i t Pl ntfs'pr son t ses, om es l e m l o ai i s ar f oduc s. t ( si i iy ofSal Met 4l m l t ar es hods an ( Adv tsi Me hod. A hi de ee of d 5) eri ng t gh gr si i iy bet ml t ar ween sal m et es hods and use oft sam e adveri ng m edi i eases t he t si a ncr he I i i hood of conf on. See Tur Gr kel usi ner eenbur Assocs. 320 F. Supp. 2d at 1332. c , Her SM C,ASM C,and Hi aI pr ot and advedi t r pr e, son l om e se hei oduc s usi atl t ng east one oft sam e m ar etng channel nam el t I er . SM C adveri is pr he k i s, y he nt net tses t oduc s t atwww . obal nl suzukicom ;ASMC adveri is pr . t ses t oduct atwww . s suzukicom ;and Hi . son ad edie i pr du t a www. s j s .om . SMC De $2 ,ASMC Dec $ ,Mis v s s t o cs t s hionetki c c 2* 20. l l Dec $1 As e pl n i p agr 1 o t e Mis De ar ton,Hion h e o ed 2. x aied n ar aph 2 f h l cl a i l s as mply t SUZUKITr he adem ar at sever pages of is websi and t websi depi ed an k al t t e he t e ct 6 CASE NO. 1: cv: 12- 20626- T1 SI NTO N SEI MO engi wih t SUZUKITr ne t he adem ar afi t t engi isel Mis Dec ! 1 e) k fxed o he ne t f l l N 2( , . 1 ( ) 1 k . Mor ov ,bo h ASMC and Hion pr t t ei pr du t a t e 201 2 h , 2( ) e er t s omo ed h r o cs t h 2 Mi Boa Sho ASMC De $1 * l Dec$ 1 9 & 29. ami t w. c 9,Mis l 11 ( 6) De endants I t . W h an al ed ifi erad s a mar i t t e f ' n ent en l eg n r ng opt k' h h wi i entofobt ni beneftfom t pl ntf busi nt ai ng i r he ai i rs ness r aton, 'hi f al m ay be eput i t s act one s #ii tt j s i t e if en e t a t er i c f i si i i ' Tur Gr er u cen o u ty h ner c h t h e s on usng m l t ' ner eenb c f ar y. As o s. 32 F.Su 2 at1 ( tn Car v Cor v.Sea ca Ca i Cr s , sc , 0 pp. d 333 ci g nial n. i es ne sno uies Ic. 74 F.Su 2 1 n , pp. d 261,1 68 ( D.Fl 1 9). Hion' ad eriig ma er h 2 S. a. 99 ) s s v t n s t i as al cont ned r er es t t d ai ef enc o he ' Suzuki engi and Hi has post on is websie a ' ' ne, son ed t t phot aph ofan engi wih t SUZUKITr ogr ne t he adem ar . Mis Dec$1 Mor ov , rn k l l 2. e er du ig t 2012 Mi i Boat Show , Hi s r esent i t d atendees t he am son' epr atves ol t hat Hi s son' prdu t uiz a d zu i en n M is Dec $ 1 - 9. AIo t es aci s wer t en o cs tied su k' gie. l l l 138 3 I f h e ton e ak at a tm e when Hi di not have aut i i t use t SUZUKI Tr i son d horzaton o he adem ar t k o m ar ,advedi orselt Hi pr ket se, l he son oduct s. () 7 Evi dence of Act Conf si ual u on. Ac u co f i i un ec s y t t al n uson s n es ar o est i i rngem entbecaus t t ti onl a I i abl nfi sh e he es s y i hood ofconf on.See Ferel kel usi r l nas Pt s. L. v.Baro 1 Fe App ,1 1 ( 1 h Ci.20 ( r c ig t e ditit nr . P. r w, 43 d. x. 80, 91 1 t r 05) die tn h src c tt is e a pr i n y ij ton d i t e lckofan ac u c f son e den e our o s u el ar nunci espt h a mi e y t al on u i vi c and cii M ont m er v.Noca,1 Fzd 1 2j1 02 ( 1hci 1 9)f t e pr ost tng no v 68 ' 28 3 1 t r 99 or h op ion 3 . i - . t t' c u c f i i no r r t prv I el ood o c f i ' I i r s abe ha ' t al on uson s t equi o o e i i a ed k h f on uson'. t s ea on l ) t i ert ac ualconf on m ay exit i t m ar pl based upon t evi o nf hat t usi s n he ket ace he dence show i t Hi has adveri ng hat son tsed,ofer t sel and sol pr f ed o l , d oduct undert SUZUKI s he Tr ademar t SM C and ASMC use on si iarpr k hat m l oduct s. CASE NO . 1: cv: 12- 20626- T& SI ONTO N SEI M Accor ngl si of t seven l i di y, x he i hood of conf on f t s wei i Pl nt f kel usi ac or gh n ai i s' f f avor and t sev h - act conf on - al may have occured. Ther or he ent ual usi so r ef e, Pl ntfs have shown a s r ai if tong I i i hood of pr l subst i y on t m ert on kel evaing i antvel he is b h t e f der ta ot h e al r demar ifig k n rn emen u t nder Seci 3 a) and t e c ton 2( h ommon I aw tad r emar ifigemen cai un Seci 43( ) k n rn t l m der ton a . B. Ir r epar e Har t Pl ntfs Favor I uncton abl m o ai if s ni i As couds have r ecogni zed, ' abl ' est i shed case I aw . . . hol t , i cases ds hat n i vi copyrght or tadem ar i rngement a pl ntf i not hel t t usual nvol ng i r k nfi ai if s d o he , r qui e r emen ofsh ng ir abl ij y i a pr f i c s o ifigemen i ma t owi repar e n ur f i ace a e f n rn ma t s de out' Uni salCi St os.I v.Casev & Casev. lc. 62 F.Sup 201 20 ( D. . ver t udi nc. v n , 2 p. , 4 S. Fl 1 85 . As t e El en h Ci i h s a e 'A) suf en l s r g sh wi o a, 9 ) h ev t r t as t t d: d cu ( fi t ton o ng f ci y I el oo ofc f si Iaus b ta i i d k h on u on c ed y r demar ifigement may b i el c s i t a k n rn ) y t f on t ue s t s wig o ..( su t talt ea o i ep abl har ' Ferel Pt s. 1 Fed, ho n f . aJ bsan i hr t f r ar e m. r ' rl nas nr , 43 Ap .at 1 ( tng Mc al s Cor , 1 F.d a 1 0) A I el od o c f son px 91 ci i Don d' n 47 3 t 31 . i i k ho f on u i exit her because Hi ss e, son has engaged i actvii i vi desi i n i tes nvol ng gnatons i s i shabl fom t SUZUKI Tr nditngui e r he adem ar and, t k hus, a subst i t eat of antal hr ir repar e har exit abl m s s. l t cont of t pr n he ext he oduct t Hi s hat son i di rbutng usi t SUZUKI s sti i ng he Tr adem ar t pr k, he opensiy f ir abl har t SUZUKI exi s t or repar e m o st . Based on t he decl atons pr ded,t Cour fnds t t engi m ade and I ensed undert ar i ovi he ti hat he nes i c he SUZUKITr adem ar ar notdesi k e gned f t i or he nboar wat cr tm ar . SMC Dec$1 d er af ket 8. I Hi sel Hi pr f son l son oduct w hi use engi undert SUZUKITr s s ch nes he adem ar , SMC' k S and ASM C' r S eput i as wel t r appar pr aton las hei ent oduc s I ly exposur coul be t i i abit e d 8 CASE NO . 1: cv: 12- 20626- T& SI ONTO N SEI M gr l har ed, and cust er and end- s woul lk y conf eaty m om s user d iel use unaut i hor zed pr oduc s wih genui pr t t ne oduct of SM C and ASM C s . Ot wi ir her se, repar e har t abl m o b0t Pl ntfs i I y t occur wih t Pl ntfs l ng busi h ai if s i kel o t he ai if osi ness, goodwi,and pot i , l l ental cus om er t s. C. Har t Def m o endant i Anv. Ou- ei .f ohed bv Har t Pl ntfs m o ai if Thid,any har t woul ensue t Hi fom t ent i oft s pr i i y r m hat d o son r he erng hi el nar m ij c i i ouwei nun t s t ghed b t e h m Pl n is ar s fer fom as a r ul o Hio s on y h ar ait f e u f i r f ng es t f s n' i rngi actviy, SM C and ASMC have spentm ii , and i t case ofSM C bil , nfi ng i t lons l n he lons i of dol s t pr ot and m anuf ur hi qualy pr l ar o om e act e gh i t oduct under t SUZUKI s he Tr ademar Shoul Hi be per i ed t contnue is conduct bot SM C and ASM C k. d son mt o t i t h , wi sufersubs antalI ses and dam age t t rr atons and goodwi. l f l t i os o hei eput i l l Ho er Hion wi suf n h ds p i t e e en a pr i n y ij nci i wev , s l fer o ar hi n h v t el ar n u ton s l mi i ssued, because Hi son has no rght t engage i i rngi actvii i o n nf i ng i tes . M or eover i ,f enoie Hion m a si s lperonalwat c a tan j b s,bu n b ifigi j n d, s y tl el s l er r f d et oat t ot y n rn ng Pl ntfs'tadem ar Not ng pr ent Hi fom devel ng, mar i and selng ai if r k. hi ev s son r opi ketng, l i pr oduct wih engi t do not use t SUZUKITr s t nes hat he adem ar . Ther wilbe Ite,i k e l il f t an unusiabl har t Hion b en r o t e pr po ed pr i i y r if as i may y, j t i e m o s y ty f h o s f el nar el , t m e contnue t m ar non-nfi ng pr i o ket i rngi oduct s.The onl t ng t Hi y hi hat nson wilbe pr l even ed t fom doi i fom seli i rngi pr r ng s r lng nfi ng oduct , ' I s whi ()ma j t i y b c l s d os a ch i y usiabl e al t f ed upon t bear' Cor nn Gl W or v.Jeannete G l Co., 308 F.Supp.1321,1328 o . ni ass ks t ass ( D. Y.1 70) S. N. 9 . 9 CASE NO. 1: c 20626- T& SI O NTO N : 12- vSEl M Her t bal e of equii wei i Pl ntfs'f . For t e, he anc tes ghs n ai if avor hese r easons, su s an i i di e an i ep abl ij y i l el t r t wihout pr i i y r i b t t mme at d r ar e n ur s i y o esul t al r k elm nar el ef and t Pl ntfs have no adequat r edy atI he ai i f e em aw . D. Publc l er Favor Pr i i v I uqqtpn i nt est s elm nar ni i Fourh,t i pr i nar ij to wi s v t it e t o t p i Am ong t hs el mi y nuncin l er e he n er s s f he ubl l c . ot t ngs,t publ has an i er i uphol ng tademar I her hi he i c nt est n di r k aws and i pr n eventng i conf on i t m ar pl usi n he ket ace. The Coud fnds t Hi has engaged i if igi i hat son n n rn ng ac i tes and I y conf tvii i kel used t consum i publ i o t nki t Hi s pr he ng i nt hi ng hat son' oduct c s ar endor by orafii ed wih SM C and ASM C e sed fl at t . 'n tadem ar cases,' publ as a whol has a par ount i er nott be ' r I k t he i c e am nt est o c f ed by de en ts ifigemen 'and lth Cour m u tgie c si abl wei t on us f dan ' n rn r' 'l e I t s v on der e gh t t s publ i er t' Nai i o hi i nt es . c ' lcues Cosm etc Com . v.Sal Sci t i on ences,Com . 1997 U. . , S Dit LEXI 4662,a * 4- 1 ( D.Fl 1 7) s. S t 1 * 5 S. a. 99 .The f fln o t tit es by gr t ul l g f ha ner t ii an i ng t pr i i y r i r he el nar el equest her i warant m ef ed e s r ed. I addii , t e i a s r n ton her s tong publ i c i er i f nt est n avorofpr ectng one' i el ualpr t pur ot i s nt l ect opery suantt t tadem ar I o he r k aws oft Unied St es. As such,i i no di vi , and i i f a ser ce,t t publc he t at ts sser ce s n act vi o he i i er i t pr nt est f he esenty-eques ed t por y r i i gr ed. Fudher or , t Cour i lr t em ar el s ant ef m e he ts concer t t e i a possi ly t Hi i usi t engi i queston i a ned hat her s bit hat son s ng he i nes n i n m annerf whi t ar notdesi or ch hey e gned and use by consum er coul r t rsk of s d un he i physi har . See, e. , Bur Ki Com . v . Duckr 11cal m c. qer nn ev, 23748- V, 2011 W L C1 - . - - 6 9373 4 * ( D. Fl Dec 22,201 ) (empor y r s r nn or is ed a n t 8 6 S. a. . 1 t ar e taiig der s u gais def endant because oft runaut i contnued use oft Bur Ki nam e and s hei horzed i he ger ng r tt ) epu a i on. 10 CASE NO . 1: cv: 12- 20626- Tô SI ONTO N SEI M CONCLUSI ON Accor ngl afer due consi aton, i i ORDERED AND A DJUDG ED t di y, t der i t s hat Pl n i' Mo i f a Pr i n yIj c i i h eb GRANTED a f l aitf t or el ar nun t s er y fs on mi on s ol ows: 1. Def endant Hi , is diec or ofi s, agent ser s, em pl son t r t s, fcer s, vant oyees, s ce s s a si s,afia es j n v t e s,an an an al o h p s i acie uc s or , s gn fit , oit en ur r d y d l t er erons n t l v concer, i prviy,or i pari paton wih t t n it n tci i t hem fom and al per r I sons ac i on t r tng hei behal ori conced wih t f n t hem havi notce oft s O r , ar her PRELI I ng i hi der e eby M NARI LY ENJO I NED fom : r a. m anuf urng, pr act i oduci sour ng, i pori , selng,oferng f sal ng, ci m tng l i f i or e, diti i advedi ng,orpr otng any goods and/ ser ces t bearort utl s rbutng, si om i or vi hat hat ii ze t t md he er ' Suzuki and/ any varaton t eof ' ' or i i her ' , b. diec l ori r ty i rngi on t tadem ar ofPl ntfs; r ty ndiec l nfi ng he r ks ai if c. r esen i or sugges i expr y or i pl ty, t Def epr tng tng, essl m i l hat ci endant and Pl ntfs have any r atonshi orhave ac ed i cooper i wih each ot ;and ai i f el i p t n aton t her d. doi any ot act c cul ed orIk y t cause conf on orm it i ng her s al at iel o usi s ake n t m i oft publ ort I t publ i o t bel t Def he nd he i c o ead he i nt he i hat endants ser ces or c ef ' vi pr oduc s ar aut i t e horzed, sponsor I ed, i censed, endor , pr ot or condoned by sed om ed, Pl ntfs orar ot wi afiat w ih orconnect t Pl ntfs. ai i f e her se fl ed t i ed o ai if e. fom r s etng, conceal ecr i i ng, destoyi r ng, seli of, tans eri l ng f r f rng, or ot er s dipo ng of ( an pr ducs n tmanu a t ed orditi t d b Pl ni s h wie s si : i y o t , o ) f c ur s r e y aitf , bu f bear t e t m d zuk' oran c f igl si i tademar s or(i an evden e i h er ' ng Su i, ' y onusn y m l r ar k! i y i c ' ) r atng t t m anu ac ur i el i o he f t e, mporaton,sal oferf sal , di rbuton,ortansf of ti e, f or e stl i r er any pr oduc s bearng t t m u t i he er Suzuki,orany conf ngl si i tadem ar s. ' ' usi y m l r ar k 2, The t m s of t s O r shal t efect i m edi el . Thi Pr i i y er hi der l ake f m at y s el nar m Ij t s al r n i e f tu tl ialu nunci h l emai n fec n ifn j dgmen i i u i t s aci orun is h on t s ss ed n hi ton, tl uc f t dat as setby t Cour orstpul ed t by t pari urher es he t i at o he tes. CASE NO . 1: cv: 12- 20626- Tô SI ONTON SEI M 3. Despie 15 U. .C.j 111 d)5 ( ,De end h a ee t a n bon i t S 6( ( )D) f ant as gr d h t o d s necessaW . DO NE and O RDERED i M i i Fl i t s 27t day ofFebr y, 201 n am , orda, hi h uar 2. N N t PAT I A A . EI Z CI UNI TED STATES DI STRI JUDGE CT CO NSENTED TO BY : MORRI MANNI & M ARTI LLP S NG N By: / /Lawr s ence H.Kuni n - L enc H.Kunn ( a. No. 021 awr e i FI Bar 05 0) I @ mmmlw. m hk a co 1600 Atant Fi l a nanci Cent al er 3343 Peachtee Road,N. r E. Atant Geor a 30326 l a, gi Telphon ( 4)23 70 e e: 40 3- 00 Fac i l ( 4)365 9532 smi 40 e: OfCounsel : J n P. y( gi Ba No.2 05 oh Fr Geor a r 787 ) jr@ mmml c fy aw.om 1600 Atant Fi l a nanci Cent al er 3343 Peachtee Road,N. r E. Atant Geor a 30326 l a, gi Tel h e:( 4)23 70 ep on 40 3- 00 Fac m i ( 365 953 si l 404) - 2 e: At n s f De e ntJuing Hion Mot BoatManufct i Co. L d. t ey or f nda , ija or s or a ur ng , t 12 CASE NO . 1: cv: 12- 20626- Tô SI ONTO N SEI M ASTI GARRAGA DAVI M ULLNS & G ROSSMAN, P. S I A. By: / /Edwar M .M ulns s d l i Edwar M.Mul ( a.BarNo. d lns FI i 8639 ) 20 emuln @ as i i c l s t s.om i dav Anne t C.Es obar( a.BarNo.3 380 te c Fl 69 ) aes o @ a t i c c bar si s.om dav 701 BrckelAvenue,16t Fl i l h oor M i i Fl i 33131 am , orda Tel one ( 5)3 - 2 eph : 30 72 828 Fac i l ( )3 8 smi 305 72- 202 e: NEL SON M UL NS RI & SCARBOROUGH LLP LI LEY By: / /Nei C.Jones s l St even G .M ori rson* - sev mori @ n s t e. r son elonmulns.om l c i M ar C.Duk k es' mar . k @ nelonmul .om kdu es s lnsc i Nel son,M ulns,Ri & Scar ough, LLP l i l ey bor 1320 M ai Steet 17t Fl n r , h oor Col bi SC 29201 um a, Telphon ( 03)79 20 e e: 8 9- 00 NeiC.Jones* l n lone @ n s muln c eij s elon l s.om . i 104 Sout M ai Steet/Nit Fl h n r n h oor Gr eenvie,SC 29601 l l Pos Ofie Box 1 84 ( 9603 008 t f c 00 2 - 4) Tel hon ( 64)250 226 ep e: 8 - 0 Fac i l ( 4)250 239 smi 86 e: - 4 A dm it pr hac vce ted o i Ator t neys f Pl ntfs SuzukiMot Cor aton and Am ercan SuzukiM ot or ai if or por i i or Cor aton por i 13
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