Diamond Foods, Inc. v. Hottrix, LLC, No. 5:2014cv03162 - Document 62 (N.D. Cal. 2016)

Court Description: ORDER DENYING 47 PLAINTIFF'S MOTION TO DISMISS DEFENDANT'S AMENDED COUNTERCLAIMS AND MOTION FOR JUDGMENT ON THE PLEADINGS. Signed by Judge Beth Labson Freeman.(blflc2S, COURT STAFF) (Filed on 7/18/2016)

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1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 SAN JOSE DIVISION 7 8 DIAMOND FOODS, INC., Plaintiff, 9 v. 10 11 HOTTRIX, LLC, United States District Court Northern District of California Defendant. 12 Case No. 14-cv-03162-BLF ORDER DENYING PLAINTIFF’S MOTION TO DISMISS DEFENDANT’S AMENDED COUNTERCLAIMS AND MOTION FOR JUDGMENT ON THE PLEADINGS [Re: ECF 47] 13 This is a case about two software applications for mobile devices (“apps”) that depict 14 15 popcorn. Plaintiff and Counter-Defendant Diamond Foods, Inc. (“Plaintiff”) offers an app in the 16 “Food & Drink” category of app stores that depicts popcorn popping, which Plaintiff describes as 17 a tool to assist in microwaving popcorn to perfection. Defendant and Counter-Claimant Hottrix, 18 LLC (“Defendant”) offers an app in the “Game” category that enables users to do tricks with 19 snack foods, including popcorn. Plaintiff filed this suit as a declaratory action, claiming that it 20 does not infringe Defendant’s trade dress or copyrights, and Defendant counterclaimed. Plaintiff 21 now asks the Court to dismiss Defendant’s counterclaims and grant judgment in its favor on its 22 declaratory relief action. As stated below, although the Court agrees with many of Plaintiff’s 23 arguments, it DENIES the motion because none of the asserted claims can be dismissed in their 24 entirety. 25 I. BACKGROUND 26 A. Plaintiff’s Allegations, Admitted by Defendant 27 Plaintiff alleges and Defendant admits the following facts, which provide background and 28 are relevant to the Motion for Judgment on the Pleadings. Plaintiff released “Perfect Popcorn” as a 1 free app in the “Food & Drink” category on app stores. Compl. ¶¶ 4, 12, ECF 1. 1 The app displays 2 a visual simulation of popcorn kernels popping inside a user’s mobile device. Id. ¶¶ 4, 15. Defendant Hottrix, LLC, sells apps that constitute “[h]ilarious gags and mystifying tricks,” 3 4 including “iMunchies,” which it lists in the “Games” category of Apple’s app store. Id. ¶¶ 3, 17. 5 iMunchies works as follows. First, the user can select a snack or object from a list that includes 6 popcorn, M&Ms, “Healthy Nutmix,” “GummiBears,” cough drops, chewing gum, money, and 7 other objects. Id. ¶ 19. When a user selects popcorn, fully popped kernels appears on the user’s 8 mobile device screen. Id. ¶ 20. No unpopped kernels are depicted. Id. ¶ 20. The user can then do several visual gags with the popcorn images. For example, the user 9 can make a customizable finger and thumb appear at the top of the device and appear to pull a 11 United States District Court Northern District of California 10 piece of popcorn upward, allowing the user to convince viewers that the on-screen fingers are his 12 or her real fingers. Id. ¶¶ 21, 22. The trick is even more believable if the user has an actual piece of 13 popcorn. Id. ¶ 21. In addition, the user can tilt the device to make the popcorn appear to pour from 14 the screen into his/her mouth, and can choose sound effects. Id. ¶ 22. The app also offers “[e]xpert 15 video instructions for magicians and hipsters.” Id. ¶ 22. Defendant claims copyrights in iMunchies 16 software (U.S. Copyright Registration No. TX 7-058-469). Id. ¶ 23; see also Am. Countercl. ¶ 25. Perfect Popcorn and iMunchies are both available on Apple’s iTunes store. Id. ¶ 24. As 17 18 noted above, the two apps are listed in different categories. Id. ¶¶ 3-4. In addition, the lists of apps 19 that users “also bought” with each app contain no overlapping apps; the list for iMunchies consists 20 entirely of games, while Perfect Popcorn’s list is exclusively food and drink apps. Id. ¶ 24. On June 23, 2014, Defendant sent Plaintiff a letter asserting that Perfect Popcorn was a 21 22 derivative or copy of iMunchies and that it infringes iMunchies’ trade dress. Id. ¶¶ 26-27, 29; see 23 also id. Exh. A. In the letter, Defendant bragged about its reputation for being litigious and 24 threatened to sue if Plaintiff did not pay more than $2 million and halt dissemination of Perfect 25 Popcorn or agree to a licensing fee of $40,000 per month plus $0.15 per download for a minimum 26 of two years. Id. ¶¶ 25, 33. 27 1 28 For ease, the Court cites to the allegations of Plaintiff’s Complaint. Defendant admits each allegation in the corresponding paragraph(s) of its amended answer. See ECF 46. 2 1 Plaintiff then initiated this declaratory relief lawsuit on July 11, 2014, seeking declaratory 2 judgments of (1) non-infringement of copyrights, (2) non-infringement of trademarks/trade dress, 3 (3) no unfair business practices, and (4) no interference with contractual relations. See ECF 1. 4 On September 18, 2014, Defendant answered and asserted five counterclaims: (1) 5 copyright infringement under 17 U.S.C. § 101, et seq., (2) trade dress infringement under 25 6 U.S.C. § 1125(a)(1), (3) common law trade dress infringement, (4) intentional interference with 7 prospective economic advantage, and (5) unfair competition under California Business & 8 Professions Code § 17200. Answer and Counterclaims, ECF 14. Plaintiff answered on November 13, 2014, ECF 18, and filed an amended answer on 10 January 22, 2015, ECF 27. Plaintiff then moved for judgment on the pleadings, ECF 30, which the 11 United States District Court Northern District of California 9 Court granted with leave to amend. ECF 41. Defendant filed its First Amended Answer and 12 Counterclaims (“FACC”) on September 16, 2015. ECF 46. 13 B. Defendant’s Allegations in First Amended Counterclaims 14 Defendant alleges the following in its FACC. Defendant published the iMunchies App on 15 August 14, 2008. Id. ¶ 22. Plaintiff did not offer Perfect Popcorn until 2014. Id. ¶ 32. By 16 September 8, 2014, when a user searched for “popcorn” in iTunes, Perfect Popcorn appeared first 17 in the search results for iPhone Apps and iMunchies was visible only in the expanded search 18 results. Id. ¶ 36. 19 Defendant describes iMunchies as follows: When a user chooses the popcorn option in the 20 iMunchies App, it displays a moving image of “popcorn popping” and filling the screen as if the 21 device were the container. Id. ¶ 22. Defendant alleges that the “depiction of popcorn popping” is 22 more than a “realistic depiction.” Id. ¶ 26. It is “stylized, idealized, and particular.” Id. ¶ 26. Nine 23 features distinguish this depiction from a “mere video recording of popcorn popping”: (1) the 24 popped kernels are all “approximately white” and fully popped; (2) the app appears to randomly 25 repeat a limited repertoire of fully popped kernels; (3) the kernels pop sequentially; (4) every 26 popped kernel is visible when it pops; (5) the virtual container is shallow; (6) the container is 27 vertically-oriented; (7) all kernels are identical in size, regardless of how near or far they are in the 28 container; (8) each popped kernel appears to be brightly illuminated from one direction and 3 1 continues to be illuminated from the same direction even when the kernel moves; and (9) the 2 viewer sees directly into the side of the virtual container. Id. ¶ 26. The overall visual impression 3 created by the combination and arrangement of these elements constitutes Defendant’s trade dress. 4 Id. ¶ 27. Defendant alleges that Perfect Popcorn includes each of these features and that Perfect 5 Popcorn’s visual display is substantially similar to the iMunchies App’s popcorn option. Id. ¶ 34.2 7 On this basis, Defendant asserts four counterclaims in the FACC: (1) copyright infringement 8 under 17 U.S.C. § 101, et seq., (2) trade dress infringement under 25 U.S.C. § 1125(a)(1), (3) 9 common law trade dress infringement, and (4) unfair competition under California Business & 10 Professions Code § 17200. Defendant did not re-assert a claim of intentional interference with 11 United States District Court Northern District of California 6 prospective economic advantage. Plaintiff now asks the Court to dismiss Defendant’s counterclaims under Rule 12(b)(6) and 12 13 for judgment on the pleadings on its declaratory relief claims under Rule 12(c). Mot., ECF 47. II. 14 REQUEST FOR JUDICIAL NOTICE As a general rule, a district court may not consider any material beyond the pleadings when 15 16 ruling on a Rule 12(b)(6) motion. Skilstaf, Inc. v. CVS Caremark Corp., 669 F.3d 1005, 1016 n.9 17 (9th Cir. 2012). There are, however, two exceptions: documents incorporated by reference into the 18 complaint and matters which may be judicially noticed, both of which a court must consider. See, 19 e.g., Tellabs, Inc. v. Makor Issues & Rights, Ltd., 551 U.S. 308, 322 (2007). Under the incorporation by reference doctrine, the Court may consider materials whose 20 21 contents are alleged in the complaint if the complaint “necessarily relies” on them and neither their 22 authenticity nor their relevance is contested. Coto Settlement v. Eisenberg, 593 F. 3d 1031, 1038 23 (9th Cir. 2010). The purpose of this rule is to “prevent plaintiffs from surviving a Rule 12(b)(6) 24 motion by deliberately omitting documents upon which their claims are based.” Swartz v. KPMG 25 26 27 28 2 Defendant’s Amended Counterclaims allege that infringement of an iMunchies video is also at issue. See AC ¶ 17. However, Defendant explained in its Opposition and confirmed at the hearing that the FACC “focus[es] the copyright and trade dress claims on the iMunchies App instead of asserting them with respect to both the app and an earlier video.” Opp. at 4. Accordingly, Defendant has waived any claim arising from the video. 4 1 LLP, 476 F. 3d 756, 763 (9th Cir. 2007) (internal quotation marks omitted). Plaintiff asks the Court to take judicial notice of copies of Perfect Popcorn and iMunchies 2 3 that were downloaded to an iPhone and lodged with the Court. Mot. at 8. Defendant does not 4 object.3 Because the apps are referenced in—and in fact form the basis of—the pleadings and 5 Defendant contests neither their authenticity nor their relevance, the Court GRANTS Plaintiff’s 6 RJN of the two apps as downloaded to the iPhone lodged with the Court. See Knievel v. ESPN, 7 393 F.3d 1068, 1077 (9th Cir. 2005) (judicially noticing web pages that surrounded web pages 8 included in complaint); see also City of Inglewood v. Teixeira, No. CV1501815MWFMRWX, 9 2015 WL 5025839, at *2 (C.D. Cal. Aug. 20, 2015) (judicially noticing YouTube videos because a defendant cannot “seek to delay potential resolution . . . by asserting that this Court may not 11 United States District Court Northern District of California 10 review the material it claims is infringing and has specifically identified in its Complaint.”). III. 12 MOTION TO DISMISS The Court begins with Plaintiff’s Motion to Dismiss, which seeks dismissal of Defendant’s 13 14 amended counterclaims in their entirety. To survive a Rule 12(b)(6) motion to dismiss, “a 15 complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is 16 plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atlantic Corp. v. 17 Twombly, 550 U.S. 544, 570 (2007)). When considering a motion to dismiss, the Court “accept[s] 18 factual allegations in the complaint as true and construe[s] the pleadings in the light most 19 favorable to the nonmoving party.” Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 20 1031 (9th Cir. 2008). The Court “need not, however, accept as true allegations that contradict 21 matters properly subject to judicial notice or by exhibit.” Sprewell v. Golden State Warriors, 266 22 F.3d 979, 988 (9th Cir. 2001). 23 A. Copyright 24 To state a copyright infringement claim, a plaintiff must allege “(1) ownership of a valid 25 26 27 28 3 Though Defendant objected in its Opposition to Plaintiff providing evidence at any point after filing its initial Motion, Plaintiff demonstrated the apps at the hearing and Defendant expressed that it had no objection to the Court having seen the apps. In addition, the parties stated that they would confer regarding any objections before lodging the phone with the Court, and Defendant has filed no objection since that lodging. 5 1 copyright, and (2) copying of constituent elements of the work that are original.” Feist Publ'ns, 2 Inc. v. Rural Tele. Serv. Co., 499 U.S. 340, 361 (1991). Plaintiff does not challenge the sufficiency 3 of the allegations regarding the first element. The second element requires allegations “that the 4 works in question are substantially similar in their protected elements and that the infringing party 5 had access to the copyrighted work.” Rice v. Fox Broad. Co., 330 F.3d 1170, 1174 (9th Cir. 2003) 6 (internal citation omitted). The parties’ dispute centers on the sufficiency of Defendant’s 7 allegations of substantial similarity of protected elements. 8 To determine whether two works are substantially similar, the Ninth Circuit applies a twopart analysis: “an objective extrinsic test and a subjective intrinsic test.” Swirksy v. Carey, 376 10 F.3d 841, 845 (9th Cir. 2004); see also Apple Computer, Inc. v. Microsoft Corp., 35 F.3d 1435, 11 United States District Court Northern District of California 9 1442 (9th Cir. 1994). “The extrinsic test considers whether two works share a similarity of ideas 12 and expression as measured by external, objective criteria.” Swirsky, 376 F.3d at 845. The intrinsic 13 test then considers whether “subjectively[,] the ‘ordinary, reasonable person would find the total 14 concept and feel of the [two works] to be substantially similar’” or virtually identical. Swirsky, 376 15 F.3d at 847 (quoting Three Boys Music Corp. v. Bolton, 212 F.3d 477, 485 (9th Cir. 2000)); see 16 also Mattel, 616 F.3d at 914. The subjective inquiry “must be left to the jury,” Swirksy, 376 F.3d 17 at 845, or is “most often [asked] of juries,” Mattel, Inc. v. MGA Entm't, Inc., 616 F.3d 904, 914 18 (9th Cir. 2010). The Court therefore applies the extrinsic test. 19 1. Protectable Elements 20 The Court begins by considering which of Defendant’s alleged expressive elements are 21 protectable. “Because the requirement is one of substantial similarity to protected elements of the 22 copyrighted work, it is essential to distinguish between the protected and unprotected material in a 23 plaintiff's work.” Swirsky, 376 F.3d at 845 (emphasis in original). “[A] court must filter out and 24 disregard the non-protectible elements . . .” Cavalier v. Random House, Inc., 297 F. 3d 815, 823 25 (9th Cir. 2002). The Court engages in this “dissection to determine the scope of copyright 26 protection before . . . consider[ing the work] ‘as a whole.’” Apple, 35 F.3d at 1443. 27 28 Plaintiff argues that Defendant seeks to protect an idea: realistically depicting popcorn popping on and filling the screen of a mobile device as if the device were a container. Mot. at 11 6 1 (citing FACC ¶ 22). Plaintiff contends that each of Defendant’s allegedly expressive elements 2 necessarily follows from that idea and therefore cannot be protected under the closely-related 3 doctrines of merger and scènes à faire. 4 Under the merger doctrine, “courts will not protect a copyrighted work from infringement 5 if the idea underlying the copyrighted work can be expressed in only one way, lest there be a 6 monopoly on the underlying idea.” Satava v. Lowry, 323 F.3d 805, 812 n.5 (9th Cir. 2003). 7 Plaintiff relies on Satava to argue that the merger doctrine applies here. In Satava, the Ninth 8 Circuit considered a glass-in-glass sculptor’s claim for protection of a “vertically oriented, 9 colorful, fanciful jellyfish with tendril-like tentacles . . . encased in . . . clear glass . . . [in] a bullet shape.” Satava, 323 F.3d at 807. The Ninth Circuit held that “no copyright protection may be 11 United States District Court Northern District of California 10 afforded to the idea of producing a glass-in-glass jellyfish sculpture or to elements of expression 12 that naturally follow from the idea of such a sculpture.” Id. at 809-10. In other words, the Ninth 13 Circuit determined that the artist “may not prevent others from copying aspects of his sculptures 14 resulting from either jellyfish physiology or from their depiction in the glass-in-glass medium.” Id. 15 at 810. This included “jellyfish with tendril-like tentacles or rounded bells, because many jellyfish 16 possess those body parts,” “jellyfish in bright colors, because many jellyfish are brightly colored,” 17 “jellyfish swimming vertically, because jellyfish swim vertically in nature and often are depicted 18 swimming vertically,” “jellyfish within a clear outer layer of glass, because clear glass is the most 19 appropriate setting for an aquatic animal,” “jellyfish ‘almost filling the entire volume’ of the outer 20 glass shroud, because such proportion is standard in glass-in-glass sculpture,” and “tapering the 21 shape of their shrouds, because that shape is standard in glass-in-glass sculpture.” Id. at 811. 22 Plaintiff also argues that Defendant’s depiction is not protectable under the scènes à faire 23 doctrine, which stands for the proposition that expressions that are “indispensable and naturally 24 associated with the treatment of a given idea are treated like ideas and are therefore not protected 25 by copyright.” Rice, 330 F.3d at 1175 (internal quotation marks omitted). To argue that the scènes 26 à faire doctrine applies here, Plaintiff offers Kim Seng Co. v. J & A Importers, Inc., 810 F. Supp. 27 2d 1046 (C.D. Cal. 2011), which considered whether a photograph depicting a bowl filled with 28 rice sticks, topped by egg rolls, grilled meat, and assorted garnishes on Chinese-Vietnamese food 7 1 packaging was protectable. Relying in part on the scènes à faire doctrine, the court determined that 2 “[a]ny protectable elements . . . flow[ ] necessarily from the subject matter of the photograph,” 3 which provides a defense to infringement. Id. at 1057-58 (internal citations omitted). Plaintiff contends that, as in Satava and Kim Seng, Defendant’s alleged expression 4 5 naturally results from depicting the chosen subject (popcorn) on the chosen medium (mobile 6 device screen). Mot. at 12-13. 7 Defendant responds that, unlike the parties claiming infringement in Satava and Kim Seng, 8 Defendant specifically seeks to protect a depiction that is not realistic—including, for example, no 9 burnt, unpopped or half-popped kernels and depicting sequential rather than simultaneous popping—and therefore neither the merger nor scènes à faire doctrine applies. Opp. at 10-12. 11 United States District Court Northern District of California 10 Defendant also points to Satava’s finding that, notwithstanding the unprotectablity of the sculpture 12 as a whole, specific expressive elements like “the distinctive curls of particular tendrils; the 13 arrangement of certain hues; [and] the unique shape of jellyfishes' bells” were protectable. 323 14 F.3d at 812. Therefore, Defendant argues that, even if the Court were to determine that not all nine 15 features are protectable, it should deny this motion because at least some elements are protectable. 16 The Court finds that, just as “no copyright protection may be afforded to the idea of 17 producing a glass-in-glass jellyfish sculpture or to elements of expression that naturally follow 18 from the idea of such a sculpture,” id. at 809-810, no copyright protection may be afforded to the 19 idea of producing an app with popcorn popping on a mobile device screen or to elements of 20 expression that “naturally follow” from such an idea. Thus, Defendant’s allegation that both apps 21 “display[ ] moving images of popcorn popping on the screen and filling the screen as if the device 22 were the container” does not suffice to state a copyright infringement claim.4 On the other hand, as 23 4 24 25 26 27 28 Plaintiff also argues that, even if such a depiction were protectable, Defendant’s allegation that iMunchies depicts “popcorn popping” is inconsistent with its allegation that iMunchies shows only fully-popped kernels. See FACC ¶ 26 (using the word “popped” 10 times to describe the kernels in iMunchies). The Court agrees: Defendant’s allegation that the app depicts popcorn “popping” is contradicted by the allegation of fully-popped kernels and the judicially-noticeable app itself. Defendant’s app portrays fully-popped popcorn moving, whereas Plaintiff’s app shows hard, yellow kernels transforming into puffs of popcorn. In other words, the apps show two distinct actions—moving by bouncing and twirling, and transformation from kernel to edible popcorn. Nevertheless, reading the allegations in the light most favorable to Defendant, the Court construes the term “popping” to include all movement of popcorn for the purposes of this motion. 8 1 Defendant correctly notes, expressive elements that do not “naturally follow” from that idea are 2 protectable, and allegations of such elements would suffice to state a claim. With that in mind, the Court considers the nine expressive elements that Defendant seeks 3 4 to protect: (1) the “approximately white” color and “fully popped” shape of the kernels; (2) the use 5 of only “a few identical images “ to “depict popped kernels;” (3) the sequential popping of the 6 kernels; (4) showing each popped kernel as it pops; (5) the shallowness of the virtual container, 7 which is only two to three popped kernels deep; (6) the vertical orientation of the virtual container; 8 (7) displaying popped kernels as the same size, regardless of their distance from the viewer; (8) 9 bright lighting that appears to illuminate the popped kernels from the same direction regardless of the kernel’s movement; and (9) the perspective of looking straight into the side of the virtual 11 United States District Court Northern District of California 10 container. FACC ¶ 26. i. 12 “Approximately White” Color 13 With regard to the first element, Plaintiff is correct that the asserted color and shape 14 “naturally follow” from the physical reality of popcorn. Far from attempting to protect, for 15 example, magenta popcorn with arms and legs, Defendant seeks to protect “approximately white,” 16 fully-popped kernels—the reality of popcorn. While Defendant argues that a real container of 17 popcorn is likely to include burnt and half-popped kernels, any commercial depiction will likely 18 exclude such attributes. In other words, protecting the asserted color and shape would grant 19 Defendant a monopoly over any appealing depiction of popcorn.5 Because popped popcorn is “approximately white” and takes the shape of fully-popped 20 21 kernels, this asserted element “naturally follows” from the idea of an app depicting popped 22 popcorn. See Satava, 323 F.3d at 810. In other words, the element is “indispensable and naturally 23 associated with the treatment of a given idea and [is] therefore not protected by copyright.” Rice, 24 330 F.3d at 1175. 25 26 5 27 28 Furthermore, “approximately white” is a troublingly broad description—or no description at all. For example, one popular paint store, Benjamin Moore, offers more than 177 shades of “white.” See benjaminmoore.com. As a result, it is not clear which color Defendant claims for itself, or that Plaintiff has used that exact color. 9 1 ii. Use of Only a Few Identical Elements The second element—using a limited set of identical images to depict all popped kernels— 2 3 is not protectable because it constitutes an idea or method. See 17 U.S.C. § 102(b) (“In no case 4 does copyright protection for an original work of authorship extend to any idea, procedure, process 5 . . . [or] method of operation . . .”). Defendant does not assert that iMunchies’ precise kernel 6 shapes are protectable or copied; instead, Defendant seeks to protect the idea or method of using a 7 few identical images to depict a collection of objects. Although the parties did not brief the issue in this manner, the Court finds Baker v. Selden, 8 9 101 U.S. 99 (1879) instructive on this point. In Baker, the Supreme Court considered a book that described a method of book-keeping and held that, while the author’s explanation of the book- 11 United States District Court Northern District of California 10 keeping method “in a particular way” was protectable, id. at 101, that protection did not extend to 12 the book-keeping method itself. “[W]hilst no one has a right to print or publish his book, or any 13 material part thereof . . . any person may practise and use the art itself . . .” Id. at 104. Applying 14 that principle here, the Court finds that, while Defendant’s precise kernel shape could be a 15 protectable element, the alleged method of depiction is not. 16 iii. Sequential Popping 17 As for the third element, the Court agrees with Defendant that sequential “popping” or 18 movement is not barred by the merger or scènes à faire doctrines because an app could depict 19 kernels popping or moving simultaneously, as real popcorn does. Plaintiff does not argue otherwise. Instead, Plaintiff challenges Defendant’s allegation of 20 21 similarity by contending that Perfect Popcorn depicts kernels popping together. The Court 22 addresses this argument below, and finds that the alleged sequential popping is a protectable 23 element because it does not “naturally follow” from the idea of depicting popcorn popping on a 24 mobile device screen, see Satava, 323 F.3d at 810, 812; Kim Seng, 810 F. Supp. 2d at 1057. 25 iv. Visibility of Popped Kernel as it Pops 26 The fourth asserted element is that “[e]very popped kernel that pops is visible at the 27 moment it pops.” FACC ¶ 26. Defendant distinguishes this from a realistic depiction of popcorn in 28 which “many kernels [would] pop while completely obscured from view by already-popped corn.” 10 1 Id. Again, reading Defendant’s use of the word “popping” in the light most favorable to 2 Defendant—for example, to mean that the app first shows a kernel on screen at the precise 3 moment that it “pops”—the Court agrees with Defendant that this element does not “naturally 4 follow” from the idea of depicting popcorn popping on a mobile device screen. See Satava, 323 5 F.3d at 810, 812; Kim Seng, 810 F. Supp. 2d at 1057. As with the third element, Plaintiff does not argue otherwise, instead asserting only that 6 7 Perfect Popcorn does not copy this element, which the Court address below. Therefore, this 8 element is protectable. 9 v. Depth of Virtual Container The fifth asserted element is the shallowness of the virtual container, which is only two to 10 United States District Court Northern District of California 11 three popped-kernels deep. As Plaintiff correctly argues, only two or three layers of popcorn can 12 be depicted on a two-dimensional screen before becoming completely obscured from view. As a 13 result, this element “naturally follows” from the idea of an app depicting popcorn, see Satava, 323 14 F.3d at 810, and is “therefore not protected by copyright.” Rice, 330 F.3d at 1175. 15 vi. Vertical Orientation The Court also agrees with Plaintiff with regard to the sixth element, vertical orientation of 16 17 the virtual container. As Defendant itself alleges, “[t]his orientation is typical of many popcorn 18 poppers” and, as Plaintiff argues, vertical is one of only two available orientations for a mobile 19 device—and it is the default orientation. Because users naturally hold a phone vertically, this 20 element “naturally follows” from the idea of an app depicting popcorn, see Satava, 323 F.3d at 21 810, and is “therefore not protected by copyright.” Rice, 330 F.3d at 1175. 22 23 vii. Size Independent of Distance Defendant’s seventh asserted element is depicting all popped kernels as the same size 24 regardless of distance from the viewer. As with the sequential popping and visibility of popping 25 elements, Plaintiff does not contest that this element is protectable, but rather argues that, unlike 26 iMunchies, Perfect Popcorn depicts a range of sizes. Reply at 6. Therefore, this element does not 27 “naturally follow” from the idea of depicting popcorn popping on a mobile device screen, see 28 Satava, 323 F.3d at 810, 812, and is therefore protectable. 11 viii. 1 Bright and Consistent Lighting Turning to the eighth asserted element, the app’s lighting, the Court agrees with Plaintiff 2 3 that bright lighting is not protectable because it is nearly-ubiquitous in apps, which must be bright 4 to be seen on a small phone screen.6 As a result, that aspect of the lighting “naturally follows” 5 from the idea of an app depicting popcorn, see Satava, 323 F.3d at 810, and is “therefore not 6 protected by copyright.” Rice, 330 F.3d at 1175. However, the Court does not agree with Plaintiff that illuminating popcorn from only one 7 8 direction regardless of movement necessarily follows from the idea of depicting popcorn on a 9 mobile device screen. Instead, the light could shift as it does in reality. Therefore, the consistent 10 lighting is a protectable “distinctive” element, see Satava, 323 F.3d at 812. ix. United States District Court Northern District of California 11 Perspective 12 Finally, the app’s alleged perspective—looking into the side of a container—is not 13 protectable because, as Plaintiff argues, no other perspective would work. A depiction from above 14 is, by definition, outside of the container, while a depiction from the bottom would be obscured. In 15 addition, both alternatives would require the user to hold his/her device in an unnatural way. Thus, 16 this element “naturally follows” from the idea of an app depicting popcorn, see Satava, 323 F.3d 17 at 810, and is “therefore not protected by copyright.” Rice, 330 F.3d at 1175. 18 2. Combination of Elements 19 Having determined that Defendant has sufficiently alleged four protectable elements— 20 sequential “popping,” visibility of popped kernels when they “pop,” size independent of distance, 21 and consistent lighting—the Court now considers Defendant’s argument that Defendant’s 22 selection, coordination, and arrangement of the protectable and unprotectable elements together 23 warrants protection. Defendant relies on L.A. Printex Indus., Inc. v. Aeropostale, Inc., 676 F.3d 841 (9th Cir. 24 25 2012), which considered a “repeating pattern of bouquets of flowers and three-leaf branches” and 26 6 27 28 Furthermore, Defendant asserted at the hearing that a user can alter the brightness on both the phone and the app, thereby contradicting its allegations that color and brightness are constant, distinctive features of iMunchies. 12 1 found that, though “[t]he idea of a floral pattern depicting bouquets and branches is not 2 protectible,” the plaintiff’s “original selection, coordination, and arrangement of such elements is 3 protectible.” Id. at 850. This determination was motivated, in part, by the Court’s determination 4 that “there is a ‘wide range of expression’ for selecting, coordinating, and arranging floral 5 elements in stylized fabric designs.” Id. at 850 (citing Mattel, 616 F.3d at 913-14). See also 6 Brighton Collectibles, Inc. v. RK Texas Leather Mfg., No. 10-CV-419-GPC WVG, 2012 WL 7 6553403, at *8 (S.D. Cal. Dec. 13, 2012) (notwithstanding the ubiquity of hearts, scrolls, roping, 8 and flowers in women’s fashion accessories, they are entitled to broad copyright protection). Defendant argues that its combination of the nine asserted elements similarly entitles it to 9 broad protection, as its expression constitutes only one of many ways to depict the idea of popcorn 11 United States District Court Northern District of California 10 popping on a mobile device. Opp. at 10-12. If an idea can be expressed in a wide range of ways, 12 the protection afforded to it is “‘broad’ and a work will infringe if it’s ‘substantially similar’ to the 13 copyrighted work.” Mattel, 616 F.3d at 914 (citing Apple, 35 F. 3d at 1439, 1446-47). If, on the 14 other hand, the range of possible expression is narrow, the protection is “‘thin’ and a work must be 15 ‘virtually identical’ to infringe.” Id. at 914 (citing Satava v. Lowry, 323 F.3d 805, 812 (9th Cir. 16 2003)). 17 Relying on Satava, Plaintiff responds that not “any combination of unprotectable elements 18 automatically qualifies for copyright protection.” Reply at 7 (quoting Satava, 323 F.3d at 811). 19 Instead, “a combination of unprotectable elements is eligible for copyright protection only if those 20 elements are numerous enough and their selection and arrangement original enough that their 21 combination constitutes an original work of authorship.” Satava, 323 F.3d at 811. In Satava, the 22 Ninth Circuit held that “selection of the clear glass, oblong shroud, bright colors, proportion, 23 vertical orientation, and stereotyped jellyfish form, considered together, lacks the quantum of 24 originality needed to merit copyright protection.” Satava, 323 F. 3d at 811. Plaintiff argues that the 25 same is true here, as the asserted elements are so commonplace in real popcorn or in mobile device 26 image formats that even the combination lacks sufficient originality. Reply at 7. 27 28 Given the extremely low bar for the originality requirement, the Court disagrees with Plaintiff. As the Supreme Court explained in Feist, “[o]riginal, as the term is used in copyright, 13 1 means only that the work was independently created by the author . . . and that it possesses at least 2 some minimal degree of creativity.” Feist, 499 U.S. at 345. The “requisite level of creativity is 3 extremely low.” Id. As a result, “[t]he vast majority of works make the grade quite easily, as they 4 possess some creative spark, no matter how crude, humble or obvious it might be. “ Id. (internal 5 citations omitted). The Court agrees with Defendant that its combination of the nine asserted elements 6 7 satisfies this low bar, particularly given the Court’s finding above that four of the elements are 8 protectable. If anything, combining elements that do not “naturally follow” from an idea increases 9 the level of creativity a work possesses. Thus, Defendant’s combination of the nine asserted 10 elements qualifies for protection.7 Furthermore, as in L.A. Printex, the Court finds that there is a “wide range of expression” United States District Court Northern District of California 11 12 for selecting, coordinating, and arranging design elements in an app depicting popcorn moving, 13 resulting in broad protection for the combination of elements. However, to the extent that 14 Defendant seeks to protect the individual protectable elements—the timing and visibility of 15 “popping,” size independent of distance, and consistent lighting—the Court finds that the range of 16 expression for these elements is narrow and the protection is thin. 17 3. Similarity 18 Having determined that Defendant has sufficiently alleged four protectable elements and a 19 protectable combination of both protectable and unprotectable elements, the Court now considers 20 whether Defendant has sufficiently alleged that the two apps “share a similarity of ideas and 21 expression as measured by external, objective criteria.” Swirsky, 376 F.3d at 845.8 The Court 22 7 23 24 25 26 27 28 The question of originality is separate from the question of whether Defendant’s alleged protectable elements and combination are de minimis such that any copying would be trivial and could not be actionable as infringement. See VMG Salsoul, LLC v. Ciccone, No. 13-57104, 2016 WL 3090780, at *3-4 (9th Cir. June 2, 2016); see also Apple, 35 F.3d at 1440, n.6, See v. Durang, 711 F. 2d 141, 143 (9th Cir. 1983). Because the parties did not brief this issue, the Court does not consider it on this motion, but invites such briefing at summary judgment. 8 Plaintiff first argues that Defendant’s allegation of similarity is conclusory. The Court agrees with Defendant that its allegation—that “[t]he Perfect Popcorn App includes every one of the [nine] expressive features of popcorn option in the iMunchies App,” see AC ¶ 34—is not conclusory. Therefore, the Court focuses its discussion on the bulk of the parties’ disagreement: whether or not the allegations of similarity are consistent with the rest of Defendant’s pleadings. 14 1 considers “objective details in appearance, including, but not limited to, the subject matter, shapes, 2 colors, materials, and arrangement of the representations.” L.A. Printex, 676 F.3d at 849; see also 3 Cavalier, 297 F.3d at 826. Where, as here, the combination of elements is protectable, the Court 4 need not “dissect them into their separate components, and compare only those elements which are 5 in themselves copyrightable.” L.A. Printex, 676 F.3d at 849; see also Swirsky, 376 F.3d at 847 6 (finding that district court erred in conducting “a measure-by-measure comparison” of musical 7 compositions and disregarding their “combination with rhythm and pitch sequence”). 8 9 Plaintiff argues that Defendant’s allegation of similarity is contradicted by the screenshots included in the pleadings as well as the apps themselves. Plaintiff contends that those materials show a lack of any plausible similarity. Defendant responds that similarity is a question of fact not 11 United States District Court Northern District of California 10 appropriate at this stage. Opp. at 15. 12 Plaintiff is correct that the Ninth Circuit has noted that “[t]here is ample authority for 13 holding that when the copyrighted work and the alleged infringement are both before the court, 14 capable of examination and comparison, non-infringement can be determined on a motion to 15 dismiss.” Christianson v. West Pub. Co., 149 F. 2d 202, 203 (9th Cir. 1945)); see also Zella v. 16 E.W. Scripps Co., 529 F. Supp. 2d 1124, 1139 (C.D. Cal. 2007). At the same time, the Ninth 17 Circuit has also explained that even “summary judgment is not highly favored on questions of 18 substantial similarity in copyright cases.” Cavalier v. Random House, Inc., 297 F.3d 815, 822 (9th 19 Cir. 2002). Rather, summary judgment is appropriate only “if the court can conclude, after 20 viewing the evidence and drawing inferences in a manner most favorable to the non-moving party, 21 that no reasonable juror could find substantial similarity of ideas and expression.” Id. 22 In Christianson, the Ninth Circuit affirmed a district court’s finding that the maps at issue 23 shared only two attributes: both were “outline map[s] of the United States” and “grouped [the 24 states] according to the ‘National Reporter System.’” 149 F.2d at 204. Because neither of those 25 elements “originated with appellant” and the maps used “an entirely different color scheme” and 26 exhibited “numerous other dissimilarities,” the Ninth Circuit held that “[i]t is apparent that 27 appellee did not copy appellant’s map.” 28 The Court cannot reach the same conclusion on the basis of the materials currently before 15 it. Unlike the maps in Christianson, the apps exhibit moving images on a small screen, making 2 differences in timing, lighting, and perspective impossible to determine on an objective basis at 3 this stage. Though the Court has judicially noticed the apps, it cannot base any ruling on 4 subjective determinations regarding its experience of the apps. While certain determinations about 5 “subject matter, shapes, colors, materials, and arrangement” can be made objectively—for 6 example, both apps show popcorn but exhibit different actions, as discussed above—the Court 7 cannot determine whether the apps’ timing of “popping,” visibility of popped kernels when they 8 “pop,” size independent of distance, and lighting are objectively dissimilar. The movement occurs 9 too quickly and the lighting is on too small of a scale to make any such determination objectively. 10 This is true both for the combination of the elements, and for each protectable element separately. 11 United States District Court Northern District of California 1 As a result, the Court DENIES Plaintiff’s motion to dismiss the copyright claim. However, 12 the Court cautions that the Ninth Circuit has affirmed numerous determinations at summary 13 judgment that a limited number of protectable elements—here, only one—does not “comprise a 14 core of protectable and unlicensed similarities substantial enough to warrant a finding of illicit 15 copying under a standard of substantial similarity.” Apple, 35 F.3d at 1440, n.6; see also See v. 16 Durang, 711 F. 2d 141, 143 (9th Cir. 1983). 17 B. Trade Dress 18 The Court now turns to the claim of trade dress infringement. Because the parties agree 19 that Defendant seeks protection for trade dress that involves product design, see Mot. at 15-18, 20 Opp. at 18-20, Defendant must plead that “(1) the trade dress is nonfunctional, (2) the trade dress 21 has acquired secondary meaning, and (3) there is a substantial likelihood of confusion between the 22 plaintiff's and defendant's products.” Art Attacks Ink, LLC v. MGA Entm't Inc., 581 F.3d 1138, 23 1145 (9th Cir. 2009); see also Wal-Mart Stores, Inc. v. Samara Bros., 529 U.S. 205, 216 (2000). 24 In granting Plaintiff’s previous motion for judgment on the pleadings, the Court found that 25 Defendant had failed to sufficiently “plead the ‘precise expression of the character and scope of 26 the claimed trade dress,’” see Dismissal Order at 2 (citing Sherwood 48 Assocs. v. Sony Corp. of 27 Am., 76 Fed. Appx. 389, 392 (2d Cir. 2003)), and that its allegations of customer confusion were 28 conclusory. Defendant has amended its allegations and the Court considers the sufficiency of the 16 1 2 3 amended allegations regarding each element of a trade dress claim below. 1. Secondary Meaning Plaintiff first challenges Defendant’s allegations of secondary meaning by arguing that, to 4 the extent that Defendant claims “popcorn popping and being contained inside a mobile device’s 5 full screen” as its trade dress, see FACC ¶ 57, the allegation is again too general. Plaintiff also 6 argues that this trade dress is too generic to be protected. 7 Defendant responds that its amended pleading defines its trade dress specifically as “the 8 overall visual impression that the combination and arrangement of [the nine expressive] elements 9 creates.” See FACC ¶ 27. With regard to whether its claimed trade dress is generic, Defendant relies on Yellow Cab Co. of Sacramento v. Yellow Cab of Elk Grove, Inc., 419 F.3d 925 (9th Cir. 11 United States District Court Northern District of California 10 2005) to argue that this determination is not appropriate at the pleading stage. 12 In Yellow Cab, the Ninth Circuit reversed a district court’s determination at summary 13 judgment that the term “yellow cab” is generic as a matter of law, explaining that “[w]hether a 14 mark is generic is a question of fact.” Id. at 929 (internal citation omitted). See also Pinterest Inc. 15 v. Pintrips Inc., 15 F. Supp. 3d 992, 998 (N.D. Cal. 2014) (refusing to dismiss claim of trade dress 16 infringement based on use of the word “pin” because “[t]he fact-specific nature of this inquiry 17 normally precludes courts from determining at the pleading stage whether a mark is generic.”). 18 Plaintiff argues that Yellow Cab and Pinterest consider verbal trademarks unlike the 19 “vague trade dress” alleged here and relies on cases from other jurisdictions to contend that the 20 Court can determine at the pleading stage whether the claimed trade dress is generic. See, e.g., 21 ID7D Co., Ltd. v. Sears Holding Corp., No. 11-1054, 2012 WL 1247329, at *10 (D. Conn. Apr. 22 13, 2012); Best of Everything of Sw. Florida, Inc. v. Simply the Best, LLC, No. 8:11-CV-1090-T- 23 24, 2011 WL 4634147, at *2 (M.D. Fla. Oct. 6, 2011). 24 Both parties also rely on Walker & Zanger, 549 F. Supp. 2d 1168 (N.D. Cal. 2007), which 25 considered whether one set of decorative tiles infringed the trade dress of another. At summary 26 judgment, the Walker court recognized both the difficulty and the necessity of applying traditional 27 definitions of “genericness” to product design. Id. at 1174. The court explained, 28 ‘The traditional method of measuring a mark's strength with a yardstick that runs 17 from generic at one end to arbitrary and fanciful at the other is a clumsy method when measuring the strength of trade dress or product design.’ But the rule against enforcing generic product features guards against the acquisition of broad trademark exclusivities that bear little relation to consumer confusion. 1 2 3 4 Id. at 1174 (quoting AM General Corp. v. DaimlerChrysler Corp., 311 F.3d 796, 828 (7th Cir. 5 2002)). As a result, the court concluded that a trade dress claim could be barred as generic if the 6 asserted product design is (1) overbroad or too generalized; (2) the basic form of a type of product; 7 or (3) so common that it cannot be said to identify a particular source. Id. at 1174. Defendant argues that determining whether any of these situations is present would require 9 a factual inquiry. Opp. at 19-20. Plaintiff, on the other hand, contends that Walker was able to find 10 numerous trade dress elements generic on the basis of the pleadings alone. For example, the court 11 United States District Court Northern District of California 8 determined that vague descriptions like “a palette of colors reminiscent of Provence,” “rustic 12 look,” “weathered look,” and “architectural character” were generic. Walker, 549 F. Supp. 2d at 13 1176. Plaintiff contends that the trade dress alleged here is similarly generic because it engulfs an 14 entire category of food (popcorn) in an entire category of products (apps). This argument is largely identical to Plaintiff’s argument above about protectable elements 15 16 and, as above, the Court finds it unpersuasive because it ignores Defendant’s identification of a 17 combination of specific design elements—like consistent lighting, sequential timing, and 18 consistent sizing regardless of distance—as its trade dress. These elements are precise, unlike the 19 vague “rustic” and “weathered” aesthetics asserted in Walker, and therefore suffice to allege 20 secondary meaning. And, as Defendant correctly argues, whether or not Defendant will be able to 21 “make the . . . difficult showing” that the “primary significance of [the trade dress] is to identify 22 the source of the product” is a question for a later stage. See Yurman, 262 F.3d at 115.9 23 9 24 25 26 27 28 The Court is not persuaded otherwise by Plaintiff’s argument that Defendant needed to “allege facts relating to [its] advertising expenditures, consumer surveys, marketing coverage or prior attempts to plagiarize [its] trade dress.” Mot. at 18-19 (quoting Urban Grp. V. Dick’s Sporting Goods, No. 12-3599, 2012 WL 3240442, at *7 (S.D.N.Y. Aug. 7, 2012)). This argument ignores Defendant’s allegations that “Hottrix has spent millions of dollar on advertising” and “has expended substantial resources in designing, promoting, manufacturing, and selling . . . the iMunchies App.” FACC ¶¶ 3, 29. In addition, the Court does not reach Defendant’s argument that popcorn is sufficiently central to iMunchies to give rise to secondary meaning, see Opp. at 23, because as Defendant correctly argues throughout its brief, this a question for a later stage. 18 1 2 2. Non-Functionality Defendant must also plead that its asserted trade dress is non-functional. A feature is 3 functional if it “constitute[s] the actual benefit that the consumer wishes to purchase, as 4 distinguished from an assurance that a particular entity made, sponsored, or endorsed a product.” 5 Vuitton et Fils S.A. v. J. Young Enterprises, Inc., 644 F.2d 769, 774 (9th Cir. 1981). 6 With regard to this element, Plaintiff argues that Defendant has offered only a conclusory 7 allegation and has failed to prove that its unregistered trade dress is not functional. Defendant 8 again responds that its allegation is sufficient and that Defendant need not prove non-functionality 9 until a later stage. Opp. at 21. 10 The only case that Plaintiff offers dismissing a trade dress claim on the basis of a United States District Court Northern District of California 11 conclusory allegation of non-functionality is Urban Group, an unpublished decision from the 12 Southern District of New York. In Urban Group, the plaintiff made a “trampoline-type device” 13 and claimed trade dress over its red outline, black color, and protective fold skirt. Urban Grp. V. 14 Dick’s Sporting Goods, No. 12-3599, 2012 WL 3240442, at *1 (S.D.N.Y. Aug. 7, 2012). The 15 plaintiff alleged that the “overall design and coloration” were “non-functioning,” but the court 16 dismissed the claim in part “[b]ecause the Amended Complaint fails to allege facts establishing 17 Plaintiff’s trade dress to be non-functional.” Id at *6. 18 Plaintiff also offers Ninth Circuit and California district court decisions that determine 19 non-functionality as a matter of law, but at more fact-intensive stages of a case. See Rachel v. 20 Banana Republic, Inc., 831 F.2d 1503, 1507 (9th Cir. 1987) (affirming directed verdict that eyes, 21 ears, and noses are functional elements of “realistic reproductions of animals”); Aurora World, 22 Inc. v. Ty Inc., 719 F. Supp. 2d 1115, 1150 (C.D. Cal. 2009) (denying preliminary injunction 23 where the plaintiff “merely listed attributes of its products that are common to many plush toys 24 and asserted that they are not utilitarian.”). 25 The Court agrees with Defendant that its allegation of non-functionality suffices. While 26 Defendant’s allegation that the total image and overall appearance is “not merely functional” may 27 appear conclusory in isolation, it is based on allegations of specific expressive elements that 28 Defendant asserts are unlike a realistic portrayal of popcorn and give rise to a secondary meaning. 19 1 In addition, Plaintiff contends that the allegation of non-functionality is contradicted by the 2 alleged purpose of Defendant’s app—to do “digital visual tricks” by “mak[ing] it appear as if the 3 device is a container that holds food or a beverage.” FACC ¶ 1. Defendant responds that this 4 alleged purpose does not contradict the allegation of non-functionality because none of the 5 identified elements is necessary to create iMunchies’ “visual trick.” Id. The Court agrees that the 6 two allegations are not necessarily contradictory, as Defendant could use a different display of a 7 food, or even popcorn, container to achieve the same “visual tricks” purpose. 8 9 3. Likelihood of Consumer Confusion Plaintiff also argues that Defendant’s allegations of confusion are not plausible. Mot. at 15. Instead, Plaintiff contends that they are contradicted by Defendant’s allegation that “when a user 11 United States District Court Northern District of California 10 searches for [the word] ‘popcorn,’ both apps appear in the search results.” The Court disagrees— 12 alleged iTunes’ search results do not contradict an allegation of customer confusion. 13 The Court is similarly unpersuaded by Plaintiff’s contention that the apps themselves are 14 so dissimilar as to contradict any allegation of confusion because Plaintiff again asks the Court to 15 make factual determinations that are not appropriate at this stage. Furthermore, Plaintiff bases this 16 argument on asserted differences in how the apps are marketed and how users interact with the 17 apps, but these differences are not alleged, nor does Plaintiff engage with the visual elements that 18 Defendant asserts comprise its trade dress. Therefore, Plaintiff’s arguments cannot defeat 19 Defendant’s allegations. 20 Finally, Plaintiff argues that Defendant cannot compare Perfect Popcorn to a subpart of 21 iMunchies but must instead look at the app as a whole, including non-popcorn options and 22 elements that are consistent across options. Plaintiff bases this argument on Walt Disney Co. v. 23 Goodtimes Home Video Corp., 830 F. Supp. 762, 766 (S.D.N.Y. 1993), which considered 24 Disney’s attempt to protect the packaging it used for 17 videocassettes that comprised “its family 25 of Classic Animated Features.” Id. at 766. The court explained that extending trade dress 26 protection across multiple products was unusual and therefore Disney bore “a burden which most 27 plaintiffs alleging trade dress infringement do not need to carry . . . Disney must establish that its 28 videocassette packages have a consistent overall look.” Id. at 766. 20 1 Plaintiff also points to the Second Circuit’s statement in Bristol-Myers Squibb Co. v. 2 McNeil-P.P.C., Inc., 973 F.2d 1033, 1042 (2d Cir. 1992) that “[i]n examining trade dress the focus 3 is on the entire look of the product or packaging.” Id. at 1042 (emphasis in original). However, as 4 Defendant points out, Plaintiff ignores the next line, which states that “[i]ndividual aspects of a 5 trade dress may be eligible for trademark protection in their own right, but in an action for trade 6 dress infringement each aspect should be viewed in relation to the entire trade dress.” Id. at 1042. The Court does not agree that these cases, which it notes are not binding on the Court, 7 require the Court to consider all aspects of iMunchies. Instead, the Court need only consider the 9 alleged elements in combination because, in contrast to Disney, which imposed a “consistent 10 overall look” requirement because the trade dress was asserted over multiple products, here 11 United States District Court Northern District of California 8 Defendant claims only a portion of one product as its trade dress. Similarly, because Defendant 12 has defined its trade dress as the combination of the nine alleged elements, Bristol suggests that 13 the Court must consider the elements in combination but it does not require the Court to look 14 beyond the asserted trade dress. While Defendant’s focus may make secondary meaning more 15 difficult to prove, it is neither Plaintiff’s nor the Court’s place to redefine the alleged trade dress. 16 Therefore, the Court finds that Defendant’s allegations of likelihood of consumer confusion are 17 sufficient. Accordingly, the Court DENIES Plaintiff’s motion to dismiss the trade dress infringement 18 19 20 21 claim and the UCL claim, which the parties agree rises or falls with the trade dress claim. IV. MOTION FOR JUDGMENT ON THE PLEADINGS Finally, the Court considers Plaintiff’s Motion for Judgment on the Pleadings. Under 22 Federal Rule of Civil Procedure 12(c), “[a]fter the pleadings are closed . . . a party may move for 23 judgment on the pleadings.” In considering such a motion, a court must accept any allegations by 24 the non-moving party as true and must consider any allegations of the moving party which have 25 been denied as false. Torbey v. United Airlines, Inc., 298 F.3d 1087, 1089 (9th Cir. 2002). 26 “Judgment on the pleadings is proper when there are no issues of material fact, and the moving 27 party is entitled to judgment as a matter of law.” Gen. Conference Corp. of Seventh-Day 28 Adventists v. Seventh-Day Adventist Congregational Church, 887 F.2d 228, 230 (9th Cir. 1989). 21 1 The moving party bears the burden of demonstrating that no material issue of fact remains and that 2 it is entitled to judgment as a matter of law. Hal Roach Studios, Inc. v. Richard Feiner and Co., 3 Inc., 896 F.2d 1542, 1550 (9th Cir. 1989). 4 Plaintiff has failed to meet its burden here. Rather, Plaintiff briefed this motion as through 5 it were exclusively a motion to dismiss. Instead of addressing the admitted and denied allegations 6 in Plaintiff’s complaint as required by Rule 12(c), Plaintiff focused on the sufficiency of 7 Defendant’s allegations in the FACC. Furthermore, as discussed at length above, Plaintiff has 8 failed to demonstrate that no material issue of fact remains on its declaratory relief claims. Instead, 9 material issues of fact regarding substantial similarity, secondary meaning, non-functionality, and customer confusion preclude Plaintiff from being entitled to judgment as a matter of law at this 11 United States District Court Northern District of California 10 stage. Accordingly, the Court DENIES Plaintiff’s Motion for Judgment on the Pleadings. 12 IT IS SO ORDERED. 13 14 15 16 Dated: July 18, 2016 ______________________________________ BETH LABSON FREEMAN United States District Judge 17 18 19 20 21 22 23 24 25 26 27 28 22

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