Animal Legal Defense Fund et al v. HVFG, L.L.C. et al, No. 3:2012cv05809 - Document 50 (N.D. Cal. 2013)

Court Description: ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS' MOTIONS TO DISMISS by Judge William Alsup [granting in part and denying in part 40 Motion to Dismiss; granting in part and denying in part 22 Motion to Dismiss for Lack of Jurisdiction]. (whasec, COURT STAFF) (Filed on 4/12/2013)
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Animal Legal Defense Fund et al v. HVFG, L.L.C. et al Doc. 50 1 2 3 4 5 IN THE UNITED STATES DISTRICT COURT 6 FOR THE NORTHERN DISTRICT OF CALIFORNIA 7 8 9 11 For the Northern District of California United States District Court 10 ANIMAL LEGAL DEFENSE FUND, a non-profit corporation, and REGAL VEGAN, INC., Plaintiffs, 12 13 No. C 12-05809 WHA v. 15 HVFG LLC, (d/b/a “Hudson Valley Foie Gras”), MARCUS HENLEY, MICHAEL GINO, IZZY YANAY, and RICHARD BISHOP, 16 ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTION TO DISMISS Defendants. 14 / 17 18 INTRODUCTION 19 In this false-advertising action, plaintiffs assert that defendants’ advertisements 20 misrepresent the nature of defendants’ pté. For the following reasons, defendants’ motion to 21 dismiss is GRANTED IN PART and DENIED IN PART. 22 23 STATEMENT Plaintiffs Animal Legal Defense Fund, a California nonprofit corporation, and Regal 24 Vegan, a New York corporation, allege that defendants Hudson Valley Foie Gras, LLC, a New 25 York corporation, and four of its officers (collectively “Hudson Valley”) violated the federal 26 Lanham Act as well as California’s unfair-competition and false-advertising laws by marketing 27 their foie gras as “the humane choice.” According to plaintiffs, this characterization 28 misrepresents the truth because defendants’ foie gras is not produced humanely. Dockets.Justia.com 1 Foie gras is a delicacy, which can also be called pté, produced from the livers of 2 specially fattened ducks or geese (defendants raise ducks only). Hudson Valley’s foie gras sells 3 for approximately $80 per pound (Compl. ¶¶ 1–3). Plaintiffs describe defendants’ foie gras 4 production process as follows. When Hudson Valley’s ducklings are three months old, they 5 are moved into special feeding barns. There, they are restrained by the neck two or three times 6 a day to be force-fed. The force-feeding involves an “inflexible, unlubricated tube [that] is 7 forcibly inserted into their esophagi” (id. ¶ 51). A large volume of corn mash is pumped directly 8 into the ducks’ stomachs, and the amount increases slightly every day. After about a month 9 of force-feeding, the ducks are slaughtered. Some of the ducks die from the force-feeding before they can be slaughtered (id. ¶¶ 49–57), although slaughter is timed to occur just before 11 For the Northern District of California United States District Court 10 force-feeding typically becomes fatal (id. ¶ 107). 12 The complaint asserts the following aspects of force-feeding ducks render it cruel and 13 inhumane. Injuries and illness commonly result from the force-feeding itself, including ruptured 14 esophagi, bone fractures, inhalation of food into the lungs, and bacterial infection (Compl. ¶ 61). 15 Then, because the ducks are forced to consume an unnaturally large quantity of food, their livers 16 become greatly enlarged, resulting in hepatic lipidosis, which causes liver failure as well as 17 seizures and nervous system impairment (id. ¶¶ 64–79). Finally, the extremely swollen liver 18 may lead to difficulty breathing, severe pain from the liver’s capsule stretching, and broken legs 19 as a result of the excess body weight (id. ¶¶ 80–105). Because foie gras ducks are not given 20 veterinary care, they may suffer with these injuries and diseases for up to four weeks until they 21 die or are slaughtered (id. ¶ 63). 22 In 2004, California enacted a law that banned force-feeding birds for the purpose of 23 producing an enlarged liver, as well as the sale in California of any products resulting from 24 force-feeding. Cal. Health & Safety Code § 25980, et seq. It took effect in 2012. The delay was 25 designed to allow California foie gras producers to find a humane way, other than force-feeding, 26 to produce the desired fatty livers, but because no producer was able to develop such a method, 27 there are no longer any foie gras producers in California (Compl. ¶¶ 143–45). Section 25980, 28 however, does not prohibit out-of-state foie gras producers from marketing and shipping their 2 1 products to California. Hudson Valley, the largest foie gras producer in the United States, 2 markets its foie gras as “the humane choice” on its web page, its Facebook and Twitter pages, 3 and in its printed marketing materials (id. ¶¶ 12, 17–24). 4 Plaintiff Regal Vegan produces a non-meat, spreadable product called “Faux Gras.” 5 Because it is produced without animal byproducts, it is “undoubtedly humane” (Compl. ¶ 4). 6 Regal Vegan sells Faux Gras in stores in Colorado and Washington, D.C., as well as online 7 through its website. Regal Vegan argues that its sales of Faux Gras are competitively harmed by 8 Hudson Valley’s claim that its foie gras is humane. According to plaintiffs, Hudson Valley’s 9 foie gras is not humanely produced, and if consumers knew this, they would be more likely to 11 For the Northern District of California United States District Court 10 buy Faux Gras (id. ¶¶ 4, 10). Plaintiff ALDF is a national nonprofit organization whose “main focus is the use of the 12 legal system to assist courts and legislatures in preventing animal cruelty and advancing the 13 protection of the interests of animals through the legal system” (Compl. ¶ 11). ALDF alleges it 14 has spent considerable resources educating the citizenry about the cruelty inherent in foie gras 15 production and requesting that the California Attorney General and the Better Business Bureau 16 initiate false advertising actions against foie gras producers claiming their products are humane 17 (id. ¶¶ 5, 116–18). 18 Plaintiffs allege Hudson Valley’s marketing violates the Lanham Act, 15 U.S.C. 1125, 19 et seq.; California’s Unfair Competition Law, Cal. Bus. & Prof. Code § 17200, et seq.; and 20 California’s False Advertising Law, Cal. Bus. & Prof. Code § 17500, et seq. Hudson Valley 21 moves to dismiss on three grounds: (i) lack of Article III standing under Rule 12(b)(1); (ii) lack 22 of Lanham Act standing under Rule 12(b)(6); and (iii) failure to state a Lanham Act claim. 23 ANALYSIS REGAL VEGAN’S ARTICLE III STANDING. 24 1. 25 An independent analysis of Article III standing must occur prior to analysis of statutory 26 standing. TrafficSchool.com, Inc. v. Edriver Inc., 653 F.3d 820, 825 (9th Cir. 2011). 27 28 3 1 District courts must examine the following factors to determine whether plaintiffs have 2 constitutional standing: 3 First, the plaintiff must have suffered an “injury in fact” — an invasion of a legally protected interest which is (a) concrete and particularized and (b) “actual or imminent, not ‘conjectural’ or ‘hypothetical.’” Second, there must be a causal connection between the injury and the conduct complained of — the injury has to be fairly traceable to the challenged action of the defendant, and not the result of the independent action of some third party not before the court. Third, it must be “likely,” as opposed to merely “speculative,” that the injury will be redressed by a favorable decision. 4 5 6 7 8 Lujan v. Defenders of Wildlife, 504 U.S. 555, 560–61 (1992) (internal edits, quotations, and 9 citations omitted). On a motion to dismiss, “general factual allegations of injury resulting 10 Rule 12(b)(1), the inquiry is therefore much like a Rule 12(b)(6) analysis, with the caveat that For the Northern District of California United States District Court from the defendant’s conduct may suffice.” Id. at 561. When standing is challenged under 11 12 “[w]here jurisdiction is intertwined with the merits, we must assume the truth of the allegations 13 in a complaint unless controverted by undisputed facts in the record”; unlike a Rule 12(b)(6) 14 analysis, it is appropriate to refer to extrinsic facts for the Rule 12(b)(1) analysis. Warren v. Fox 15 Family Worldwide, Inc., 328 F.3d 1136, 1139 (9th Cir. 2003) (internal quotations omitted). 16 Hudson Valley argues that neither plaintiff can satisfy any of the three Lujan requirements for 17 standing. 18 A. Injury in Fact. 19 To establish an injury in fact, plaintiffs must show that they have suffered “an invasion 20 of a legally protected interest which is (a) concrete and particularized, and (b) actual or 21 imminent, not conjectural or hypothetical.” Carrico v. City and Cnty. of San Francisco, 22 656 F.3d 1002, 1005 (9th Cir. 2011). 23 “In a false advertising suit, a plaintiff establishes Article III injury if some consumers 24 who bought the defendant’s product under a mistaken belief fostered by the defendant would 25 have otherwise bought the plaintiff’s product.” TrafficSchool.com, 653 F.3d at 825 (internal 26 quotations omitted). To do so, plaintiffs may provide direct proof such as lost sales figures, or 27 may rely on “probable market behavior” by establishing a “chain of inferences showing how 28 defendant’s false advertising could harm plaintiff's business.” Ibid. Regal Vegan argues that 4 1 although it has not provided direct proof of lost sales, it has delineated a chain of inferences 2 showing how Hudson Valley’s marketing could plausibly hurt its Faux Gras business. 3 In TrafficSchool.com, two online providers of driver’s education courses sued the owners 4 of a website called DMV.org, which was not associated with the Department of Motor Vehicles. 5 DMV.org also provided online driver’s ed courses. The plaintiffs could produce no lost sales 6 numbers, but the court considered a survey indicating that customers preferred driver training 7 courses that appeared to be recommended by the state’s DMV. This was enough to create a 8 reasonable chain of inferences indicating that DMV.org could capture a larger portion of the 9 driver’s ed market by misrepresenting itself. Id. at 825–26. Similarly, here, Regal Vegan has presented surveys showing, among other things, that 11 For the Northern District of California United States District Court 10 animal welfare is important to customers in choosing which food to buy; that customers stop 12 buying foods they believe are produced in an unethical way; that customers will preferentially 13 choose otherwise-identical “humane” products over those that are not humane; that meat 14 substitutes like Regal Vegan’s product have gained a significant market share; and that many 15 meat-eaters who have reduced their meat intake choose meat substitutes instead (Compl. 16 ¶¶ 123–30). 17 Regal Vegan also asserts that the facts show its product competes with foie gras. 18 Its product’s name, Faux Gras, is a play on “foie gras.” Its website describes its product as a 19 “pté” (Tenenbaum Decl., Exhs. A, B, C). Regal Vegan states that it produces products that 20 were marketed as animal-product alternatives: For example, its website indicates that it 21 produces foods that are meant to substitute for animal-based favorites such as foie gras and 22 ricotta cheese (see id., Exh. B). Faux Gras was specially formulated in order to “satisfy the same 23 craving some have for ptés” (ibid.), and, presumably, to compete for consumers who might 24 otherwise crave, and buy, actual foie gras. Hudson Valley seems to detect a nefarious motive 25 behind the removal of the words “[n]ot meant to replace goose or duck liver” from plaintiff’s 26 website (Br. at 11). 27 28 As described above, Regal Vegan has alleged facts showing that it did and does intend its product to replace foie gras, despite words that it may have removed from its web page. 5 1 Considering these facts as well as the survey data plaintiffs have described, this order finds that 2 Regal Vegan has alleged sufficient facts that it may be competing with Hudson Valley for the 3 same pool of potential customers: those interested in purchasing humanely produced ptés 4 (Opp. at 14). 5 6 B. Causation. To establish causation, plaintiffs must allege facts showing they suffered an injury “fairly 7 traceable to the challenged action of the defendants.” Lujan, 504 U.S. at 561. Hudson Valley 8 argues that plaintiffs have made only conclusory allegations that suffer from lack of any actual 9 facts to show the advertising has harmed either plaintiff. Regal Vegan counters that it has been directly injured as a result of Hudson Valley’s 11 For the Northern District of California United States District Court 10 activities. It notes that California has essentially declared foie gras production as per se 12 inhumane, following from the fact that California banned as cruel the force-feeding of ducks and 13 geese, and there is no other commercially viable method to produce fatty livers. Customers may 14 regard the intent behind the law and other sources of information indicating that foie gras 15 production is inhumane as inapplicable to Hudson Valley’s foie gras, since it is labeled as 16 humane and thereby differentiated from all other foie gras. Therefore, those customers inclined 17 to purchase only humanely produced foods who might otherwise have bought no foie gras at all 18 may be deceived into buying Hudson Valley’s foie gras instead of choosing Regal Vegan’s 19 alternative. Regal Vegan also claims to have expended resources educating its targeted 20 consumer base in order to counteract Hudson Valley’s alleged false claims (Compl. ¶ 10). 21 Here, causation follows from accepting that Regal Vegan and Hudson Valley may 22 produce a competing product. In the market for humanely produced ptés, a statement by one 23 competitor that its product is “humane,” if in fact it were not, would plausibly disadvantage its 24 humane competitor. Regal Vegan’s allegation therefore satisfies the causation prong. 25 26 C. Redressability. To establish redressability, plaintiffs must allege clear and specific facts showing that 27 it is likely that the relief sought will remedy plaintiff’s injury. Lujan, 504 U.S. at 560–61. 28 The plaintiff, however, “need not show that a favorable decision will relieve his every injury.” 6 1 Massachusetts v. EPA, 549 U.S. 497, 518 (2007). Plaintiffs here seek the remedy of an 2 injunction requiring Hudson Valley to remove the word “humane” from its advertising materials 3 and to “take corrective action to inform the public and . . . customers that their practices are not 4 humane” (Compl. at 27). Hudson Valley argues that even if it removed the word “humane” 5 from its advertising materials, this would not redress Regal Vegan’s purported injuries because 6 foie gras would still be available and would still impact the market for Faux Gras. 7 Regal Vegan acknowledges that even were an injunction to issue here, other sources 8 besides Hudson Valley might still claim foie gras production is humane. Nevertheless, Regal 9 Vegan asserts it would be able to compete more fairly in the market for humanely produced ptés without Hudson Valley’s claims that its foie gras is humane (ibid.). This order agrees that 11 For the Northern District of California United States District Court 10 some of Regal Vegan’s alleged injuries might be remedied by its requested relief, which suffices 12 to show redressability. See Massachusetts, 549 U.S. at 517. Regal Vegan therefore has Article 13 III standing to bring its claims. 14 2. 15 Having determined that one plaintiff, Regal Vegan, has Article III standing, it is not ALDF’S ARTICLE III STANDING. 16 now necessary to consider whether ALDF has Article III standing in order to proceed with the 17 analysis. Leonard v. Clark, 12 F.3d 885, 888 (9th Cir. 1993). Defendants’ motion to dismiss for 18 lack of Article III standing is therefore DENIED. 19 20 21 22 23 24 25 3. MOTION TO DISMISS PURSUANT TO RULE 12(b)(6). A. Legal Standard. On a motion to dismiss, a court evaluates a complaint for: sufficient factual matter, accepted as true, to state a claim for relief that is plausible on its face. A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged . . . Although for the purposes of a motion to dismiss we must take all of the factual allegations in the complaint as true, we are not bound to accept as true a legal conclusion couched as a factual allegation. 26 Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (internal citations and quotations omitted). 27 Hudson Valley moves to dismiss on two grounds: (i) that neither plaintiff has alleged 28 a direct competitive injury sufficient to confer Lanham Act standing; and (ii) that plaintiffs have 7 1 failed to state a Lanham Act claim upon which relief may be granted because “the humane 2 choice” is an expression of opinion, not fact. 3 B. 4 5 6 7 8 Lanham Act Standing. The “false advertising” prong of Section 43(a) of the Lanham Act provides, in relevant part: (1) Any person who, on or in connection with any goods . . . , uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which— 9 11 For the Northern District of California United States District Court 10 * * (B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities, 12 13 * * * * shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act. 14 (i) ALDF. 15 Hudson Valley argues that ALDF cannot satisfy Lanham Act standing for one simple 16 reason: it does not compete with Hudson Valley to sell anything. Therefore, ALDF does not 17 “vie for the same dollars from the same consumer group.” TrafficSchool.com, 653 F.3d at 826. 18 ALDF, acknowledging the novelty of its legal theory, provides no authority for the proposition 19 that an advocacy organization could be in competition with a business for Lanham Act purposes. 20 This order holds that ALDF does not have standing to pursue a Lanham Act false 21 advertising claim. No court has held that Lanham Act competitors may be other than business 22 competitors. A theoretical educational competition for the “hearts and minds” of consumers is 23 insufficient to give ALDF Lanham Act standing. No re-pleading could cure this deficiency. 24 Defendants’ motion to dismiss ALDF’s Lanham Act claim is therefore GRANTED WITHOUT 25 LEAVE TO AMEND. 26 (ii) Regal Vegan. 27 “[F]or standing pursuant to the ‘false advertising’ prong, . . . a plaintiff must show: 28 (1) a commercial injury based upon a misrepresentation about a product; and (2) that the injury 8 1 is ‘competitive,’ or harmful to the plaintiff’s ability to compete with the defendant.” Jack 2 Russell Terrier Network of N. Cal. v. Am. Kennel Club, Inc., 407 F.3d 1027, 1037 (9th Cir. 3 2005). If the plaintiff can show that it is a direct competitor, then a misrepresentation leads to a 4 presumption of “commercial injury,” and Lanham Act standing is achieved. TrafficSchool.com, 5 653 F.3d at 827. Hudson Valley argues that Regal Vegan is not a direct competitor and 6 therefore cannot satisfy the “competitive injury” prong of the Jack Russell test. But proof of 7 direct competition only allows for a presumption of commercial injury; it is not a necessary 8 condition to satisfy the Jack Russell test. 9 Regal Vegan alleges that it and Hudson Valley “compete in the same industry, food products, selling the same product, pté, and vie for the same consumer dollars from the same 11 For the Northern District of California United States District Court 10 target audience, purchasers who care about the humane treatment of animals raised for food 12 production” (Opp. at 8). Regal Vegan cites Kournikova v. General Media Communications, 13 278 F. Supp. 2d 1111 (C.D. Cal. 2003), for the proposition that if they vie for the same 14 customers, competitors need not even be in the same industry. In Kournikova, the plaintiff was a 15 female athlete who brought a Lanham Act false advertising claim against a men’s magazine for 16 printing nude photos falsely attributed to represent her. The court found she had standing to sue, 17 even though she was in the athletics industry and the magazine was in the publishing industry, 18 because both parties “compete[d] for the same dollars from the same target audience — namely 19 men.” Id. at 1118. This was because the plaintiff was not merely an athletic symbol, but also 20 sold her image as a sex symbol, thereby entering the market within which the men’s magazine 21 operated. The distinction between the parties’ industries was therefore artificial. Ibid. 22 Hudson Valley counters with Brosnan v. Tradeline Solutions, Inc., 681 F. Supp. 2d 1094 23 (N.D. Cal. 2010) (Magistrate Judge Joseph Spero). In Brosnan, the parties were in business in 24 the same industry, credit repair services. Because the defendant only provided one type of 25 credit-repair service, and the plaintiff did not provide that service, the court held they could not 26 be competitors under the Lanham Act. Id. at 1100. Hudson Valley asserts that Regal Vegan 27 cannot be in competition with it, since they provide very different types of products — at the 28 hearing, Hudson Valley asked why, if plaintiffs’ argument were logically extended, would 9 1 peanut-butter manufacturers not be in competition with foie gras producers, since they also 2 produce a humane spread (see also Reply at 5). 3 The difference lies in the manufacturers’ marketing posture. The Lanham Act targets 4 unfair behavior in the advertising marketplace. See generally Jack Russell, 407 F.3d 1027. 5 The parties need not be direct competitors in order to supply Lanham Act standing; instead, if 6 their competition is more indirect, then they must also show “a commercial injury based upon 7 a misrepresentation about a product.” Ibid. When one product is marketed to compete with 8 another product whose advertisements may mislead consumers, then the first product’s maker 9 may be harmed. Peanut butter is unlikely to be marketed as a foie gras alternative. Faux Gras, on the other hand, is plausibly an indirect competitor. The market for which the parties compete 11 For the Northern District of California United States District Court 10 may be a more specific one than just “food products”: one more akin to plaintiffs’ asserted 12 “spreadable ptés for consumers interested in animal welfare” (Opp. at 9 n.1). 13 As the Jack Russell test also requires that the alleged commercial injury result from “a 14 misrepresentation about a product,” then plaintiffs must show that “the humane choice” is a 15 misrepresentation. Plaintiffs’ complaint alleges that “the humane choice” is a misrepresentation 16 because defendants’ ducks are raised inhumanely, and details are given from which a jury could 17 well find the treatment is inhumane (Compl. ¶ 3). Accepting this allegation as true for the 18 purposes of this Rule 12(b)(6) motion, this order finds that plaintiff Regal Vegan has alleged 19 facts sufficient to provide Lanham Act standing. 20 21 C. Lanham Act Requirement of Fact, Not Opinion. Hudson Valley argues that proving a Lanham Act false advertising claim requires that the 22 challenged slogan consist of “a specific and measurable claim, capable of being proved false or 23 of being reasonably interpreted as a statement of objective fact.” Coastal Abstract Serv., Inc. v. 24 First Am. Title Ins. Co., 173 F.3d 725, 731 (9th Cir. 1999). Hudson Valley characterizes “the 25 humane choice” as a statement of opinion — mere puffery — one no consumer would interpret 26 as a statement of objective fact. 27 28 Plaintiffs, of course, feel differently. They state that customers can, and do, rely on words like “humane” in deciding what foods to buy — that “the humane choice” is “a specific 10 1 and measurable claim” that may be “reasonably interpreted as a statement of objective fact.” 2 Ibid. Plaintiffs allege that the context of the statement “the humane choice” within Hudson 3 Valley’s advertisements gives the impression that Hudson Valley referred to independent 4 authority and research in determining that its process was humane (Compl. ¶¶ 22–25, 33–34). 5 This context, plaintiffs assert, was intended to bolster Hudson Valley’s credibility with 6 consumers, and context should be considered when determining whether the slogan is mere 7 puffery. See Pizza Hut, Inc. v. Papa John’s Int’l, Inc., 227 F.3d 489 (5th Cir. 2000) (“better 8 pizza” more than puffery, taken in context). 9 Both the meaning and the import of the word “humane” are hard to pin down. In the absence of controlling legislation, related laws may be informative. Congress has addressed the 11 For the Northern District of California United States District Court 10 definition of “humane” twice, both times in reference to the killing of animals. In the Humane 12 Slaughter Act, Congress expressly defined “humane slaughter” for various livestock. 7 U.S.C. 13 1901, et seq. In the Marine Mammal Protection Act, Congress expressly defined how a “taking” 14 may be done humanely. 16 U.S.C. 1362(4). 15 Notably, neither of these statutes addresses how an animal must be treated during its 16 life — they both deal with slaughter — and neither of these statutes covers poultry, including 17 ducks. They do have in common, however, a theme of “pain”; that is, that the animals be killed 18 in such a way as to minimize the pain caused. Although these statutes are not applicable here, 19 their guidance indicates: (i) that in some contexts, including the treatment of food animals, 20 Congress has found that “humane” is susceptible of definition; and (ii) that a possible legal 21 definition of “humane” might reference treatment that does not cause undue pain to an animal. 22 A claim that its product is “the humane choice” might therefore constitute a statement that could 23 either be proved false or “reasonably interpreted as a statement of objective fact.” Coastal 24 Abstract, 173 F.3d at 731. At this stage in litigation, it suffices that a slogan indicating a 25 product is “humane” might therefore be subject to a false advertising claim. Defendants’ motion 26 to dismiss Regal Vegan’s Lanham Act claim is DENIED. 27 28 11 1 4. CALIFORNIA UNFAIR COMPETITION AND FALSE ADVERTISING CLAIMS. 2 Hudson Valley based its two motions to dismiss on Article III standing and the elements 3 of the Lanham Act. It expressly chose not to address plaintiffs’ California Unfair Competition 4 Law claims (Dkt. No. 40 at 15). Consequently, this order declines to address these claims. 5 CONCLUSION 6 For the foregoing reasons, defendants’ motion to dismiss is GRANTED IN PART and 7 DENIED IN PART. The answer is due by APRIL 22, 2013. 8 9 IT IS SO ORDERED. 11 For the Northern District of California United States District Court 10 Dated: April 12, 2013. WILLIAM ALSUP UNITED STATES DISTRICT JUDGE 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 12