Flexible Steel Lacing Co. v. Conveyor Accessories, Inc., No. 19-2035 (7th Cir. 2020)Annotate this Case
Flexco sued for trade dress infringement and unfair competition, alleging that CAI infringed its registered and common law trade dress by promoting and selling conveyor belt fasteners with a product design that is confusingly similar to the product design of Flexco’s fasteners. Flexco cited the Lanham Act, 15 U.S.C. 1114 and 1125(a), and the Illinois Uniform Deceptive Trade Practices Act, 815 ILCS 510/2. CAI sought cancellation of Flexco’s registered trademarks and a declaratory judgment of invalidity, unenforceability, and noninfringement.
The district court granted CAI summary judgment, holding that Flexco’s trade dress was functional. The Seventh Circuit affirmed. Flexco’s utility patent discloses the utilitarian benefits of the beveled center scallop and is strong evidence of the functionality of Flexco’s trade dress; that evidence is bolstered by Flexco’s own advertisements, internal communications, and statements to the Patent Office. Where functionality is established, there is no need to consider alternative design possibilities.