Alpha Tech Pet, Inc. v. Lagasse, LLC, No. 17-3506 (7th Cir. 2018)Annotate this Case
The lead plaintiffs in consolidated purported class actions received faxed advertisements that allegedly did not comply with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. 227 and the Federal Communication Commission’s Solicited Fax Rule. Each district court refused to certify the proposed class, largely on the authority of the D.C. Circuit’s 2017 decision in Bais Yaakov of Spring Valley v. FCC, regarding the validity of the FCC’s 2006 Solicited Fax Rule. The Seventh Circuit affirmed. At a minimum, it is necessary to distinguish between faxes sent with permission of the recipient and those that are truly unsolicited. The question of what suffices for consent is central, and it is likely to vary from recipient to recipient. The district courts were within their rights to conclude that there are enough other problems with class treatment here that a class action is not a superior mechanism for adjudicating these cases.