Aliano v. RadioShack Corp., No. 14-1658 (7th Cir. 2014)

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The Seventh Circuit consolidated class action appeals filed under the Fair and Accurate Credit Transactions Act (FACTA), 15 U.S.C. 1681c(g), which provides that “no person that accepts credit cards or debit cards ... shall print [electronically] more than the last 5 digits of the card number or the expiration date upon any receipt provided to the cardholder at the point of the sale.” Willful violation entitles a consumer who sustains no harm to statutory damages, but a consumer harmed by the violation can obtain actual damages by showing that the violation was the result of negligence. Consumers who bought products at RadioShack stores paid with credit or debit cards, and received electronically printed receipts that contained the card’s expiration date. The parties settled; each class member who responded positively was to receive a $10 coupon that could be used at any RadioShack store. The face value of all the coupons was $830,000. RadioShack was to pay class counsel $1 million. The Seventh Circuit reevaluated the value of the settlement to class members and the benefits of costs incurred and, noting Radio Shack’s fragile financial condition, stated ”A renegotiated settlement will simply shift some fraction of the exorbitant attorneys’ fee awarded class counsel in the existing settlement that we are disapproving to the class members. While Radio Shack’s violation was willful, given earlier litigation, Shoe Carnival had no previous violation to alert the company. Instead of omitting the entire expiration date from credit‐card receipts, Shoe Carnival omitted just the year The Seventh Circuit concluded that there was sufficient ambiguity in the statute to justify the district court’s determination that Shoe Carnival had not willfully violated FACTA.

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In the United States Court of Appeals For the Seventh Circuit ____________________ Nos. 14 1470, 1471, 1658 SCOTT D.H. REDMAN, individually and on behalf of all others similarly situated, et al., Plaintiffs Appellees, v. RADIOSHACK CORPORATION, Defendant Appellee. APPEAL OF: MICHAEL ROSMAN, et al., Objectors. ____________________ Appeals from the United States District Court for the Northern District of Illinois, Eastern Division. No. 11 C 6741 Maria G. Valdez, Magistrate Judge. _______________________ No. 14 1320 SULEJMAN NICAJ, Plaintiff Appellant, v. SHOE CARNIVAL, INCORPORATED, Defendant Appellee. 2 Nos. 14 1470, 1471, 1658, 1320 ____________________ Appeal from the United States District Court for the Northern District of Illinois, Eastern Division. No. 13 C 7793 Thomas M. Durkin, Judge. ____________________ ARGUED SEPTEMBER 8, 2014 DECIDED SEPTEMBER 19, 2014 ____________________ Before WOOD, Chief Judge, and POSNER and HAMILTON, Circuit Judges. POSNER, Circuit Judge. We have consolidated for decision appeals in two class actions filed under the Fair and Accu rate Credit Transactions Act ( FACTA ), 15 U.S.C. § 1681c(g). The Act provides, so far as relates to these cases, that no person that accepts credit cards or debit cards for the transaction of business shall print [electronically, as dis tinct from by handwriting or by an imprint or copy of the card] more than the last 5 digits of the card number or the expiration date upon any receipt provided to the cardholder at the point of the sale or transaction. §§ 1681c(g)(1), (2) (emphasis added). The present cases concern the expiration date. The idea behind requiring its deletion is that, should the cardholder happen to lose the receipt of a transaction, the less information the receipt contains the less likely is an identity thief who happens to come upon the receipt to be able to figure out the cardholder s full account information and thus be able to make purchases that the seller will think were made by the legitimate cardholder. A typical credit card has 16 digits and an expiration date that is the last day of a designated month and year. Even if Nos. 14 1470, 1471, 1658, 1320 3 the identity thief has all 16 digits, without the expiration date he may be unable to use the card. He can of course guess at the expiration date the date is unlikely to be more than a few years in the future and there are only 12 months in a year; so if he guesses 60 times he s very likely to hit the jackpot. But if he guesses wrong the first few times that he places an order, the card issuer may well get suspicious and refuse to authorize his next order. See, e.g., D. Lee, Nine Reasons Your Credit Card Was Declined, Fox Business, May 21, 2013, www.foxbusiness.com/personal finance/2013/05/21 /nine reasons your credit card was declined/ (visited Sept. 12, 2014, as were the other websites cited in this opinion). It s common in telephone and internet transactions for the con sumer to be asked for an expiration date, and most systems will not allow the would be customer to keep guessing at the date, as the guessing suggests that he may be an identity thief. Additional reasons for requiring deletion of the expira tion date include that expiration dates combined with the last four or five digits of an account number can be used to bolster the credibility of a criminal who is making pretext calls to a card holder in order to learn other personal confi dential financial information. Expiration dates are solicited by criminals in many e mail phishing scams ¦, are one of the personal confidential financial information items traf ficked in by criminals ¦, are described by Visa as a special security feature ¦, [and] are one of the items contained in the magnetic stripe of a credit card, so it is useful to a crimi nal when creating a phony duplicate card. Don Coker, Credit Card Expiration Dates and FACTA, HGExperts.com, www.hgexperts.com/article.asp?id=6665. 4 Nos. 14 1470, 1471, 1658, 1320 If a violation of the statute is willful, a consumer whose receipt contains as a result of the violation data that should have been deleted, but who sustains no harm because no one stole his identity as a result of the violation, is nevertheless entitled to statutory damages, as distinct from compensa tory or punitive damages, of between $100 and $1000. 15 U.S.C. § 1681n(a)(1)(A). (Statutory damages are in effect bounties means of inducing private persons to enforce a regulatory law.) In contrast, a consumer harmed by the vio lation of the statute can obtain actual damages by showing that the violation was the result of negligence, § 1681o; he need not prove willfulness. To act willfully is, for purposes of civil law, to engage in conduct that creates an unjustifiably high risk of harm that is either known or so obvious that it should be known, Farmer v. Brennan, 511 U.S. 825, 836 (1994) reckless conduct, in other words, as held in Safeco Ins. Co. of America v. Burr, 551 U.S. 47, 56 60 (2007), but reckless conduct in the civil sense. Criminal recklessness is generally held to require knowledge of a serious risk to another person, coupled with failure to avert the risk though it could easily have been averted, Slade v. Board of School Directors, 702 F.3d 1027, 1029 (7th Cir. 2012); see also Black s Law Dictionary 1298 99 (Bryan A. Garner ed., 8th ed. 2004), whereas in civil cases at com mon law it is enough that the risk, besides being serious and eminently avoidable, is obvious; it need not be known to the defendant. Slade v. Board of School Directors, supra, 702 F.3d at 1029. The known or obvious risk in this case would be failing to delete the expiration date on the consumer s credit card or debit card purchase receipt, whereas to be guilty merely of Nos. 14 1470, 1471, 1658, 1320 5 negligence it would be enough that a reasonable person would have deleted it. See Wassell v. Adams, 865 F.2d 849, 855 (7th Cir. 1989). Willfulness is an issue in both our cases. But it is a pe ripheral issue in the RadioShack case, while it is the primary issue in our other case, the Shoe Carnival case. Although both are class action suits, the district court in Shoe Carnival dismissed the suit with prejudice before certifying a class; there are no issues in that case concerning class action pro cedure. (The defendant could have sought class certification in order to prevent future similar suits by other class mem bers, but did not.) RadioShack, in contrast, is centrally about class action procedure. The parties settled and the district court approved the settlement, and the appeal is by class members who objected to the approval. We begin with that case but defer discussion of the willfulness issue in it to later, when we take up the appeal in Shoe Carnival. RadioShack Corporation is a large, well known retail purveyor mainly of consumer electronics, cell phones, and related consumer products such as batteries, see Radi oShack, Wikipedia, http://en.wikipedia.org/wiki/Ra dioShack, sold mainly in RadioShack s thousands of stores rather than online. The class action suit was filed on behalf of consumers who bought products at RadioShack stores, paid with credit or debit cards, and received electronically printed receipts that contained the card s expiration date. The suit was filed in September 2011. In May 2013, before any substantive motions had been decided, the named plain tiffs (realistically, class counsel) agreed with RadioShack on terms of settlement. The essential term was that each class member who responded positively to the notice of the pro 6 Nos. 14 1470, 1471, 1658, 1320 posed settlement would receive a $10 coupon that it could use at any RadioShack store. The class member could use it to buy an item costing $10 or less (but he would receive no change if the item cost less than $10), or as part payment for an item costing more. He could stack up to three coupons (if he had them) and thus obtain a $30 item, or a $30 credit against a more expensive item. He could also sell his coupon or coupons, but the coupons had to be used within six months of receipt because they would expire at the end of that period. With regard to three coupon stacking, the only way a member of the class could obtain more than a single coupon would be to buy one or more coupons from another class member, because the settlement allows only one coupon per customer no matter how many of his or her RadioShack pur chases involved the erroneous receipts (in itself an arbitrary restriction on the value of the settlement to class members). But coupons may be difficult to buy. The owner would be reluctant to sell it for less than $10, as that would mean sell ing at a loss, but no sane person would pay more because a $10 coupon is worth only $10. Doubtless some owners, how ever, will sell because they don t plan to use the coupon or have no interest in a product that doesn t cost less than $10. Those owners are potential sellers. Nevertheless the second ary market in coupons is bound to be thin because of the paucity of coupons, the short expiration date, the limit to three per transaction (so people who want big ticket items won t find the secondary market attractive as a source of coupons), and the bother of going online to buy $10 coupons at small discounts. Nos. 14 1470, 1471, 1658, 1320 7 Although the class was assumed to contain 16 million members, notice of the proposed settlement was sent to few er than 5 million. Actually no one can be sure whether the 16 million transactions involved 8 million different consumers, 12 million, or any other number, because of the one coupon per person restriction. This may be a reason why the settle ment administrator notified only about 5 million RadioShack consumers, though cost may have been the primary reason. Of those potential class members who received notice of the proposed settlement, some 83,000 (we ll assume for sim plicity that it was exactly 83,000) a little more than one half of one percent of the entire class, assuming the entire class really did consist of 16 million different consumers submitted claims for the coupon in response. The magistrate judge s statement that the fact that the vast majority of class members over 99.99% have not objected to the proposed settlement or opted out suggests that the class generally ap proves of its terms and structure is naÃ¯ve, as is her basing confidence in the fairness of the settlement on its having been based on arms length negotiations by experienced counsel. The fact that the vast majority of the recipients of notice did not submit claims hardly shows acceptance of the proposed settlement: rather it shows oversight, indiffer ence, rejection, or transaction costs. The bother of submitting a claim, receiving and safeguarding the coupon, and re membering to have it with you when shopping may exceed the value of a $10 coupon to many class members. And arm s length negotiations are consistent with the existence of a conflict of interest on the part of one of the negotiators class counsel that may warp the outcome of the negotia tions. The magistrate judge s further reference to the con siderable portion of class members who have filed claims 8 Nos. 14 1470, 1471, 1658, 1320 questionably treats one half of one percent as being a con siderable portion. Another term of the proposed settlement was that Radi oShack would pay class counsel $1 million (reduced by the district court to $990,291.88, but we ll round it off to $1 mil lion for simplicity) in attorneys fees, plus pay various ad ministrative costs including the cost of notice. The agreed upon attorneys fees, plus the $830,000 worth of coupons at face value, plus the administrative costs, add up to about $4.1 million. Class counsel argued that since the attorneys fees were only about 25 percent of the total amount of the settlement, they were reasonable. The district court, agree ing, approved the settlement, precipitating this appeal by two groups of class members who objected to the settlement in the district court. A trial judge s instinct, in our adversarial system of legal justice, is to approve a settlement, trusting the parties to have negotiated to a just result as an alternative to bearing the risks and costs of litigation. But the law quite rightly re quires more than a judicial rubber stamp when the lawsuit that the parties have agreed to settle is a class action. The reason is the built in conflict of interest in class action suits. The defendant (as RadioShack s lawyer candidly admitted at the oral argument) is interested only in the bottom line: how much the settlement will cost him. And class counsel, as economic man, presumably is interested primarily in the size of the attorneys fees provided for in the settlement, for those are the only money that class counsel, as distinct from the members of the class, get to keep. The optimal settlement from the joint standpoint of class counsel and defendant, as suming they are self interested, is therefore a sum of money Nos. 14 1470, 1471, 1658, 1320 9 moderate in amount but weighted in favor of attorneys fees for class counsel. Ordinarily in this case dramatically individual members of the class have such a small stake in the outcome of the class action that they have no incentive to monitor the settlement negotiations or challenge the terms agreed upon by class counsel and the defendant. True, there is always a named plaintiff a member of the class (sometimes several members) listed as the plaintiff in the case filings because there is no civil suit without a plaintiff. But often (though we were told at argument not in this case) the named plaintiff is the nominee of class counsel, and in any event he is dependent on class counsel s good will to receive the modest compensation ($5,000 in this case) that named plaintiffs typically receive. The judge asked to approve the settlement of a class ac tion is not to assume the passive role that is appropriate when there is genuine adverseness between the parties ra ther than the conflict of interest recognized and discussed in many previous class action cases, and present in this case. See, e.g., Eubank v. Pella Corp., 753 F.3d 718, 720 (7th Cir. 2014); Staton v. Boeing Co., 327 F.3d 938, 959 61 (9th Cir. 2003); In re GMC Pick Up Truck Fuel Tank Products Liability Litigation, 55 F.3d 768, 801, 819 20 (3d Cir. 1995). Critically the judge must assess the value of the settlement to the class and the reasonableness of the agreed upon attorneys fees for class counsel, bearing in mind that the higher the fees the less compensation will be received by the class members. When there are objecting class members, the judge s task is eased because he or she has the benefit of an adversary pro cess: objectors versus settlors (that is, versus class counsel and the defendant). 10 Nos. 14 1470, 1471, 1658, 1320 Unfortunately the magistrate judge in approving the set tlement in RadioShack failed to analyze the issues properly. Let s begin with the value of the award to the class members. The judge accepted the settlors contention that the defend ant s entire expenditures should be aggregated in determin ing the size of the settlement; it was this aggregation that re duced the award of attorneys fees to class counsel to a re spectable seeming 25 percent. But the roughly $2.2 million in administrative costs should not have been included in calcu lating the division of the spoils between class counsel and class members. Those costs are part of the settlement but not part of the value received from the settlement by the mem bers of the class. The costs therefore shed no light on the fairness of the division of the settlement pie between class counsel and class members. Of course without administration and therefore adminis trative costs, notably the costs of notice to the class, the class would get nothing. But also without those costs class counsel would get nothing, because the class, not having learned of the proposed settlement (or in all likelihood of the existence of a class action), would have derived no benefit from class counsel s activity. And without reliable administration the defendant will not have the benefit of a valid and binding settlement. Yet although the administrative costs benefit class counsel and the defendant as well as the class mem bers, the district court s fee award incorrectly treated every penny of administrative expense as if it were cash in the pockets of class members. By doing so the court eliminated the incentive of class counsel to economize on that ex pense and indeed may have created a perverse incentive; for higher administrative expenses make class counsel s Nos. 14 1470, 1471, 1658, 1320 11 proposed fee appear smaller in relation to the total settle ment than if those costs were lower. We are mindful that in Staton v. Boeing Co., supra, 327 F.3d at 975, the Ninth Circuit said that where the defendant pays the justifiable cost of notice to the class but not, as here, an excessive cost it is reasonable (although certainly not required) to include that cost in a putative common fund benefiting the plaintiffs for all purposes, including the calcu lation of attorneys fees. The reason the court gave was that notice is a benefit to the class. The court overlooked the fact that it is also a benefit to class counsel. And in this case the administrative costs taken into account by the magistrate judge in determining the fairness of the attorneys fee award were not limited to costs of notice to the class. The ratio that is relevant to assessing the reasonableness of the attorneys fee that the parties agreed to is the ratio of (1) the fee to (2) the fee plus what the class members re ceived. At most they received $830,000. That translates into a ratio of attorneys fees to the sum of those fees plus the face value of the coupons of 1 to 1.83, which equates to a contin gent fee of 55% ($1,000,000 Ã· ($1,000,000 + $830,000)). Com puted in a responsible fashion by substituting actual for face value, the ratio would have been even higher because 83,000 $10 coupons are not worth $830,000 to the recipients. Any one who buys an item at RadioShack that costs less than $10 will lose part of the value of the coupon because he won t be entitled to change. Anyone who stacks three coupons to buy an item that costs $25 will lose $5. Anyone who fails to use the coupon within six months of receiving it will lose its en tire value. (Six month coupons are not unusual, but redemp tion periods usually are longer. See, e.g., In re Mexico Money 12 Nos. 14 1470, 1471, 1658, 1320 Transfer Litigation (Western Union & Valuta), 164 F. Supp. 2d 1002, 1010 11 (N.D. Ill. 2000) (35 months); Henry v. Sears Roe buck & Co., 1999 WL 33496080, at *10 (N.D. Ill. 1999) (nearly three years).) Anyone who sells his coupon will get less than the coupon s face value. Some recipients of coupons will lose them or forget about them. The chipping away at the nomi nal value of the settlement by the numerous restrictions im posed in the settlement agreement echoes the even more egregious such chipping away that we encountered in Eu bank v. Pella, supra, 753 F.3d at 724 26. No attempt was made by the magistrate judge or the par ties to the proposed settlement to estimate the actual value of the nominal $830,000 worth of coupons. Couponing is an important retail marketing method, and one imagines that it would have been possible to obtain expert testimony (in cluding neutral expert testimony by the court s appointing an expert, as authorized by Fed. R. Evid. 706), or responsible published materials, on consumer response to coupons. And likewise it should have been possible to estimate the value of couponing to sellers a marketing device that in some cir cumstances must be more valuable than cutting price, as otherwise no retailer would go to the expense of buying and distributing coupons. In fact couponing is believed to confer a number of advantages on a retail seller (which RadioShack is): Regular use of good couponing strategy will provide a steady stream of new customers and high quality sales leads. ¦ Coupons have the effect of expanding or in creasing your market area. We know that consumers will travel far to redeem a valuable coupon. Coupons will entice new customers that have been shopping at your competitor. It s a proven fact that consumers will Nos. 14 1470, 1471, 1658, 1320 13 break routine shopping patterns to take advantage of a good coupon offer. Coupons attract new residents when they are actively in the market for products and services. ¦ Coupons will re activate old customers. Those customers that have been lured away by your competitor will start buying from you again when you give them a good reason to do so. ¦ Coupon advertis ing provides the opportunity for additional profits through sale of related items. ¦ When you offer a spe cial ÊºdealÊº on a coupon to invite a customer to do busi ness with you, you have to remember that this same customer will probably end up buying additional items that carry a full profit margin. In addition, you also are being given the opportunity to sell up to a more profitable product or service. You would not have had this opportunity had it not been for the cou pon getting the customer through the door in the first place. Coupons build store traffic which results in ad ditional impulse purchases. Coupons are measurable and accountable. ¦ It s simply a matter of counting the number of coupons redeemed to judge the effective ness of the offer. Wise use of this consumer feedback will guide you in creating future offers that improve your results. Thom Reece, How to Use Coupons to Promote Your Busi ness, business know how, www.businessknowhow.com/m arketing/couponing.htm. Another way in which couponing benefits a firm in Ra dioShack s position is that it costs the seller only the whole sale price of a product bought by a customer with a coupon in order to give the customer a retail benefit. RadioShack is out of pocket only the wholesale price of a $10 item bought with a coupon; it would have been out a full $10 had the set 14 Nos. 14 1470, 1471, 1658, 1320 tlement required it to pay class members in cash. True, there are administrative costs in processing coupon transactions, but there are such costs in processing cash transactions as well. And while were there no coupons there would be more cash sales, at full retail price, coupon selling must be advan tageous for sellers relative to price cuts or else it wouldn t be as common as it is. To the extent that couponing would thus benefit Radi oShack, it reduces the cost of the proposed settlement and therefore the likelihood that it would endanger the compa ny s solvency. That s fine, as we re about to see, because Ra dioShack appears to be teetering on the brink of insolvency and if it goes over the brink the value of the coupons may be drastically impaired. But while we don t know how much $830,000 of coupons would be worth to the class, we can be confident that it would be less than that nominal amount, doubtless considerably so. And we note that were the value only $500,000 and it may indeed be no greater the agreed upon attorneys fee award would be the equivalent of a 67 percent contingency fee. One possible solution, in a case in which the agreed upon attorneys fee is grossly disproportionate to the award of damages to the class, is to increase the share of the settle ment received by the class, at the expense of class counsel. Another possible solution is to jack up the award of damag es, in this case for example from $830,000 to $2 million (cash, not coupons), while leaving the fee award at $1 million. The administrative costs might also be increased, specifically by increasing the number of class members notified of the set tlement, in order to give more class members a slice of the Nos. 14 1470, 1471, 1658, 1320 15 pie. The total cost of the settlement might rise from $4.1 mil lion to say $6 million. But here s the rub, regarding the second suggested ad justment in the settlement, the adjustment that increases the size of the settlement rather than its division between class counsel and class members: RadioShack is in terrible finan cial shape. Recently Moody s reduced the company s credit rating to Caa2 ( rated as poor quality and very high credit risk ). Moody s Investor Service, Rating Action: Moody s Downgrades RadioShack s CFR to Caa2; Outlook Remains Negative, May 5, 2014, www.moodys.com /research/Moodys downgrades RadioShacks CFR to Caa2 o utlook remains negative PR_294298. See also Will Ash worth, RadioShack Stock Cue the Comeback? RSH Doled Out a Doubler Within a Week, But How Real Are Radi oShack s Survival Chances?, InvestorPlace, Sept. 2, 2014, http://investorplace.com/2014/09/radioshack stock rsh come back/#.VA9IrvldUnU. An article by William Alden ominous ly entitled RadioShack Sees Filing for Bankruptcy Near was published just last week in the New York Times, Sept. 12, 2014, p. B3. Adding millions to the cost of the settlement to Radi oShack might, if not precipitate the company s failure, make it more likely an outcome that might leave very little for the class members. A modest settlement is the prudent course. And a coupon settlement has the virtue of boosting RadioShack s business, since as we ve noted couponing is a marketing device that must sometimes be more effective than an equivalent price cut. So even if the proposed settle ment of $830,000 in coupons is worth a good deal less than face value and is therefore modest relative to a potential 16 Nos. 14 1470, 1471, 1658, 1320 class of millions of consumers, we think it was adequate in the parlous circumstances in which the defendant finds it self. But that is not to say that the $1 million attorneys fee is reasonable; and if it were cut down the amount saved could be reallocated to the class, thereby increasing the meager value of the settlement to the class members. That was the first possible modification that we mentioned: changing the relative shares of the settlement received by class counsel and class members without increasing the amount of the set tlement. The magistrate judge based the fee award on the amount of time that class counsel reported putting in on the case, but increased the amount so calculated by 25 percent to reflect the risk created by the possibility that the suit would fail that, for example, RadioShack might be able to refute an in ference of willfulness. But the reasonableness of a fee cannot be assessed in isolation from what it buys. Suppose class counsel had worked diligently as hard and efficiently as they say they worked but only a thousand claims had been filed in response to notice of the proposed settlement, so that the total value of the class, even treating a $10 coupon as the equivalent of a $10 bill, was only $10,000. No one would think a $1 million attorneys fee appropriate compensation for obtaining $10,000 for the clients, even though a poor re sponse to notice is one of the risks involved in a class action. In the present case, similarly though less dramatically, the efforts of class counsel yielded an extremely modest harvest, the value of which the district court made no effort to assess, instead assuming unjustifiably that a $10 coupon is worth $10 to every recipient. Nos. 14 1470, 1471, 1658, 1320 17 Our response is the same to class counsel s further argu ment that had the case gone to trial the defendant might have won because a jury might decide that the defendant s violation of the Fair and Accurate Credit Transactions Act had not been willful. We ll be discussing the application of the Act s concept of willfulness in connection with our other case; suffice it to note here that, as we ve explained, attor neys fees don t ride an escalator called risk into the financial stratosphere. Some cases should not be brought, because the litigation costs will exceed the stakes, and others are such long shots that prudent counsel will cut his expenditure in litigating them of time, effort, and money to the bone. Nei ther course was followed by class counsel in this case. But, as it happened, RadioShack s violation probably was willful, as we ll see. We have emphasized that in determining the reasona bleness of the attorneys fee agreed to in a proposed settle ment, the central consideration is what class counsel achieved for the members of the class rather than how much effort class counsel invested in the litigation. But in thus em phasizing value over cost we may seem to be taking sides in a controversy over the interpretation of the coupon provi sions of the Class Action Fairness Act, in particular 28 U.S.C. §§ 1712(a) and (b)(1), which read as follows: (a) Contingent Fees in Coupon Settlements. If a proposed settlement in a class action provides for a recovery of coupons to a class member, the portion of any attor ney s fee award to class counsel that is attributable to the award of the coupons shall be based on the value to class members of the coupons that are redeemed. (b) Other AttorneyÊ¹s Fee Awards in Coupon Settlements. (1) In general. If a proposed settlement in a class action 18 Nos. 14 1470, 1471, 1658, 1320 provides for a recovery of coupons to class members, and a portion of the recovery of the coupons is not used to determine the attorney s fee to be paid to class counsel, any attorney s fee award shall be based upon the amount of time class counsel reasonably expended working on the action. This is a badly drafted statute. To begin with, read literal ly the statutory phrase value to class members of the cou pons that are redeemed would prevent class counsel from being paid in full until the settlement had been fully imple mented. For until then one wouldn t know how many cou pons had been redeemed. An alternative interpretation of value ¦ of the coupons that are redeemed would be the face value of the coupons received by class members who responded positively to notice of the class action. In this case that would be 83,000 of the millions of class members who received notice, though not all 83,000 will actually use the coupon. A thoughtful article, after pointing out that in many sit uations ¦ it may not be possible or desirable to wait for ac tual redemption rates to become known before a coupon class action is settled, nevertheless reads the statutory lan guage value ¦ of the coupons that are redeemed literally and so is driven to suggest complicated methods, which would require amending the Class Action Fairness Act, for valuing a coupon settlement without delaying implementa tion of the settlement indefinitely. Robert H. Klonoff & Mark Hermann, The Class Action Fairness Act: An Ill Conceived Approach to Class Settlements, 80 Tulane L. Rev. 1695, 1701 02 (2006). This interpretation of section 1712(a) is, however, in some tension with section 1712(d), which empowers the district court to receive expert testimony from a witness Nos. 14 1470, 1471, 1658, 1320 19 qualified to provide information on the actual value to the class members of the coupons that are redeemed. Such a witness could be asked to estimate the likely value of the coupons to the class members before the redemption period expires, and such evidence might provide a more efficient method of compensating the class members and winding up the litigation than waiting months or years for the redemp tion period to expire and then revising the settlement by giv ing the class members more or less, or class counsel more or less. Moreover, if the settlement can t be wound up until the redemption period expires, this places pressure on the dis trict court to approve a short redemption period, as in this case and the shorter the period, the less the value of the coupon. And finally value could mean estimated econom ic value of the settlement, rather than face value times num ber of coupons. There is no need for a rigid rule a final choice, for all cases, among the possibilities suggested. In some cases the optimal solution may be part payment to class members and class counsel up front with final payment when the settle ment is wound up. That might be appropriate in a case such as this. What was inappropriate was an attempt to determine the ultimate value of the settlement before the redemption period ended without even an estimate by a qualified expert of what that ultimate value was likely to prove to be. Another problem with section 1712 is that while subsec tion (a) is mandatory under it the attorneys fee in a cou pon settlement must be based on the coupons redemption value subsection (b)(1) provides an alternative method of determining attorneys fees in such a case: the amount of time class counsel reasonably expended working on the ac 20 Nos. 14 1470, 1471, 1658, 1320 tion what is called, in an opaque bit of legal jargon, the lodestar method of calculating fee awards for class coun sel. In re HP Inkjet Printer Litigation, 716 F.3d 1173, 1183 84 (9th Cir. 2013), held (with one judge dissenting) that subsec tion (b)(1) is limited to cases in which the settlement pro vides both coupon and cash benefits to the class members whe there are just coupons subsection (a) must be used. The reasoning is that coupon redemption value can t be the sole basis for calculating a reasonable attorneys fee for class counsel if coupons are not the only benefit to the class, but can be if they are the only benefit. This interpretation reflects the suspicion of coupon settlements (the basis of the suspi cion being well illustrated by this case) that was the motiva tion for the coupon provisions of the Act. We need not com plicate this opinion further by taking sides in HP Inkjet. The important thing is that the district court should be alert to the many possible pitfalls in coupon settlements pitfalls that moved Congress to amend the Class Action Fairness Act with specific reference to such settlements. It wouldn t make much difference maybe it wouldn t make any if the district court could use the approach of subsection (b)(1) even in all coupon case like this. The reason is that hours can t be given controlling weight in determin ing what share of the class action settlement pot should go to class counsel. The judge could start with hours but couldn t rightly stop there. The analogy to hourly billing by law firms fails because law firms bill clients who have agreed to be billed on that basis. Class counsel don t have clients with whom they negotiate billing. Class members do not tell class counsel how much time to expend on a case and how much Nos. 14 1470, 1471, 1658, 1320 21 they can charge per hour. The stakes for an individual class member are typically (as in this case) too slight to induce him to participate actively in the litigation. Class counsel s billing rate and maximum billable hours have to be deter mined by the court in reviewing the terms of the proposed settlement of the class action. And in that review the amount of the class settlement allocable to class counsel should de pend critically on the value of class counsel s work to the class. Suppose that after working diligently for many days an amount of work for which normally they would charge a cli ent $1 million class counsel discovered that the expected value of the litigation (the most reliable predictor of what a judge or jury would award as damages and an appellate court uphold) was $1.1 million, and on that basis they settled the suit with the defendant for that amount. It would be ab surd to approve a settlement that awarded class counsel ten times the damages awarded the class ($100,000 in the exam ple), on the basis of the amount of time class counsel rea sonably expended working on the action, even if the ex penditure was reasonable given what class counsel rea sonably but mistakenly had thought the case worth to the class. For that would be a settlement in which class counsel had been able to shift the entire risk of the litigation to their clients. Analysis is more complex when the principal benefits of the settlement are nonmonetary, as when equitable relief is awarded rather than damages. A value must be attached to the relief obtained by the class as part of the determination of an appropriate attorneys fee for class counsel, but a rough estimate may be permissible, especially when, as in 22 Nos. 14 1470, 1471, 1658, 1320 civil rights cases, much of the value of the equitable relief may be nonmonetizable. We have called this case an all coupon case but class counsel call it a zero coupon case. They say that a coupon that can be used to buy an entire product, and not just to provide a discount, is a voucher, not a coupon. Voucher is indeed the term used in the settlement agreement, because the parties didn t want to subject themselves to the coupon provisions of the Class Action Fairness Act. But the idea that a coupon is not a coupon if it can ever be used to buy an en tire product doesn t make any sense, certainly in terms of the Act. Why would it make a difference, so far as the suspicion of coupon settlements that animates the Act s coupon provi sions is concerned, that the proposed $10 coupon could be used either to reduce by $10 the cash price of an item priced at more than $10, or to buy the entire item if its price were $10 or less? Coupons usually are discounts, but if the face value of a coupon exceeds the price of an item sold by the issuer of the coupon, the customer often is permitted to use the coupon to buy the item and sometimes he ll be refund ed the difference between that face value and the price of the item. See, e.g., Coupons: What Are They and Where Do I Start?, Penny Pinchin Mom, www.pennypinchinmom.com /getting started on penny pinchin mom/coupons what are they and where do i star/. That is the character of RadioShack s proposed coupons: they can be used either to buy entire items priced up to $10 (though without a refund of any difference between the face value of the coupon and the price of the item bought with it) or to obtain a discount on a pricier item. There are no data on how often a $10 coupon would be used in a RadioShack Nos. 14 1470, 1471, 1658, 1320 23 store to buy an item costing $10 or less rather than to obtain a discount on a pricier item. But it s unlikely that a buyer would use a coupon to buy an item costing less than $10, since the buyer would receive no change. And we are not told how many items in the typical RadioShack store cost exactly $10. (For items that cost more, the coupon is a dis count.) We are told that 6000 different products sold by Ra dioShack are priced at $10 or less, out of some 20,000 differ ent RadioShack products advertised in an online catalog. See RadioShack Do It Together, www.google.com/?gws_rd=ss l#q=RadioShack%20products&nfpr=1&start=0. But we are not told how many of each of the low priced products the average RadioShack store carries. But it is apparent that the products are actively promoted and presumably most in demand by consumers are on average more expensive than $10. See, e.g., Weekly Electronics Deals and Discounts, www.ra dioshack.com/category/index.jsp?categoryId=41803466. And this means that even if coupon is narrowly defined to mean a discount, RadioShack s coupons are mainly coupons in just that narrow sense, and only occasionally vouchers. In any event the narrow sense is untenable. As we said before, from the standpoint of the dominant concerns that animate the provisions of the Class Action Fairness Act re garding coupon settlements it s a matter of indifference whether the coupon is a discount off the full price of an item or is equal to (or for that matter more than) the item s full price. The Senate Report on the coupon provisions, S. Rep. No. 109 014, pt. IV.D.1 (Lawyers Receive Disproportionate Shares of Settlements), https://beta.congress.gov/109/crp t/srpt14/CRPT 109srpt14.pdf., at pp. 15 20, does not define coupon, but treats the term as interchangeable with vouch er, id. at 16, and evinces no wish to treat vouchers differ 24 Nos. 14 1470, 1471, 1658, 1320 ently from coupons in the evaluation of a proposed class ac tion settlement. Class counsel point out that elsewhere in the legislative history concern is expressed with settlements that compel class members to spend more money with the defendant if they want to benefit from the settlement, as is the case with a discount, but not with a voucher that is simply exchanged for an item so that no cash changes hands. But this was not Congress s only concern, as shown by the Senate Report just cited, which, as we pointed out, in documenting the abuses of coupon settlements does not give coupon the narrow definition urged by class counsel. This case illustrates why Congress was concerned that class members can be shortchanged in coupon settlements whether a coupon is used to obtain a discount off the full price of an item or to obtain the entire item; we have noted the ways in which store credit for $10 is not as valuable to the recipient as $10 in cash. Class counsel s proposed distinc tion between discount coupons and vouchers also would impose a heavy administrative burden in distinguishing coupons used for discounts on more expensive items ( cou pons in class counsel s narrow sense of coupon) and the identical coupons used to pay the full prices of cheaper items ( vouchers in class counsel s lexicon and not cou pons at all). Class counsel trumpet the 6000 items that class members can buy with just the coupon namely any prod uct that costs $10 or less. As the present case illustrates, as sessing the reasonableness of attorneys fees based on a cou pon s nominal face value instead of its true economic value is no less troublesome when the coupon may be exchanged for a full product. There is in short no statutory or practical Nos. 14 1470, 1471, 1658, 1320 25 reason for distinguishing among coupons that offer 10 per cent, 50 percent, 90 percent, or 100 percent cash savings. The difficulty of valuing a coupon settlement exposes another defect in the proposed settlement: placing the fee award to class counsel and the compensation to the class members in separate compartments. The $1 million attor neys fee is guaranteed, while the benefit of the settlement to the members of the class depends on the value of the cou pons, which may well turn out to be much less than $830,000. This guaranty is the equivalent of a contingent fee contract that entitles the plaintiff s lawyer to the first $50,000 of the judgment or settlement plus one third of any amount above $50,000 so if the judgment or settlement were for $100,000 the attorneys fee would be $66,667, leaving only a third of the combined value (to plaintiff and lawyer) of the settlement to the plaintiff. Another questionable feature of the settlement is the in clusion of a clear sailing clause a clause in which the de fendant agrees not to contest class counsel s request for at torneys fees. Because it s in the defendant s interest to con test that request in order to reduce the overall cost of the set tlement, the defendant won t agree to a clear sailing clause without compensation namely a reduction in the part of the settlement that goes to the class members, as that is the only reduction class counsel are likely to consider. The exist ence of such clauses thus illustrates the danger of collusion in class actions between class counsel and the defendant, to the detriment of the class members. As explained (with copious references to both judicial and academic sources) in William D. Henderson, Clear Sail ing Agreements: A Special Form of Collusion in Class Action 26 Nos. 14 1470, 1471, 1658, 1320 Settlements, 77 Tulane L. Rev. 813 (2003), clear sailing claus es are found mainly in cases such as the present one in which the value of the settlement to the class members is un certain because it is not a cash settlement. This complicates the difficulty faced by the district court in determining an appropriate attorneys fee, and a clear sailing clause exacer bates the difficulty further by eliminating objections to an excessive fee by the defendant. Clear sailing clauses have not been held to be unlawful per se, but at least in a case such as this, involving a non cash settlement award to the class, such a clause should be subjected to intense critical scrutiny by the district court; in this case it was not. There is still more wrong with the settlement. Rule 23(h) of the civil rules requires that a claim for attorneys fees in a class action be made by motion, and notice of the motion must be served on all parties and, for motions by class coun sel, directed to class members in a reasonable manner. Class counsel did not file the attorneys fee motion until after the deadline set by the court for objections to the settlement had expired. That violated the rule. In re Mercury Interactive Corp. Securities Litigation, 618 F.3d 988, 993 95 (9th Cir. 2010); see also Committee Notes on the 2003 Amendments to Rule 23. From reading the proposed settlement the objectors knew that class counsel were likely to ask for $1 million in attorneys fees, but they were handicapped in objecting be cause the details of class counsel s hours and expenses were submitted later, with the fee motion, and so they did not have all the information they needed to justify their objec tions. The objectors were also handicapped by not knowing the rationale that would be offered for the fee request, a mat ter of particular significance in this case because of the invo cation of administrative costs as a factor warranting in Nos. 14 1470, 1471, 1658, 1320 27 creased fees. There was no excuse for permitting so irregu lar, indeed unlawful, a procedure. A final concern with the settlement involves the lead named plaintiff, Scott Redman. He is employed by a law firm for which the principal class counsel, Paul Markoff and Karl Leinberger, once worked. The named plaintiffs are the representatives of the class fiduciaries of its members and therefore charged with monitoring the lawyers who prose cute the case on behalf of the class (class counsel). Eubank v. Pella, supra, 753 F.3d at 719. There ought therefore to be a genuine arm s length relationship between class counsel and the named plaintiffs. We don t say there wasn t such a rela tionship in the present case, but we do wish to remind the class action bar of the importance of insisting that named plaintiffs be genuine fiduciaries, uninfluenced by family ties (as in Eubank) or friendships. The magistrate judge, in approving the inadequate set tlement proposal, may have been concerned with the cost of litigation to fragile RadioShack if the settlement was disap proved and the case had to be tried. But very few class ac tions are tried, see id. at 720, and this one would not have been an exception. RadioShack can t afford costly litigation, and class counsel can t afford to risk a delay in settling, lest RadioShack declare bankruptcy. A renegotiated settlement will simply shift some fraction of the exorbitant attorneys fee awarded class counsel in the existing settlement that we are disapproving to the class members. We come at last to our second case, Shoe Carnival, which pivots on the meaning of willfully in the Fair and Accurate Credit Transactions Act. The willfulness issue in RadioShack case was straightforward. The company had been found in 28 Nos. 14 1470, 1471, 1658, 1320 an earlier lawsuit to have left the expiration date on receipts in violation of a parallel state statute, see Ferron v. RadioShack Corp, 886 N.E.2d 286 (Ohio App. 2008), and apparently failed to take adequate precautions against repeating the violation, this time of the (materially identical) federal statute. By the time RadioShack discovered the mistake, 16 million unlaw ful receipts had been handed to its customers, as we know. The company had to know that there was a risk of error be cause the identical risk had materialized previously. Know ing the risk and failing to take any precaution against it though a completely adequate precaution would have cost nothing were indicative of willful violation. That RadioShack s violation probably was willful under scores the meagerness of the settlement value to the class members. Class counsel a handful of lawyers divide up a million dollars, under the settlement that the district court approved, while a relative handful of class members (83,000 out of 16 million potential class members) receive only 10 cents on the dollar, since the coupon is only $10 even though the minimum statutory damages for a willful violation is $100. And 10 cents on the dollar is actually an exaggeration of the benefit of the settlement to the class, because the cou pons are worth less in the aggregate than their face value. Yet as we also said, given RadioShack s parlous financial state it would be a mistake to increase the aggregate size of the settlement beyond its current $4.1 million ceiling. Our only concern therefore is the division of spoils between class counsel and class members. It seems apparent that each class member has a valid claim to a good deal more than one $10 coupon, and it would seem therefore that the equities favor a reallocation of some of what we are calling the spoils from class counsel to the class members who have submitted Nos. 14 1470, 1471, 1658, 1320 29 claims for the coupons. We are mindful that recipients of statutory damages are not being compensated for actual in jury, but in effect are being paid bounties to assist in efforts to reduce identity theft. But identity theft is a serious prob lem, and FACTA is a serious congressional effort to combat it. The willfulness issue in Shoe Carnival is different from that in RadioShack. There was no previous violation to alert the company; and it is not argued that mistakes made by other credit card sellers should have alerted it to the risk of violating the statute inadvertently. And if there was a viola tion, it was not willful because it consisted of a permissible interpretation of an ambiguous statute. Cf. Safeco Ins. Co. of America v. Burr, supra, 551 U.S. at 68. Instead of omitting the entire expiration date from credit card receipts, Shoe Carni val omitted just the year; the month in which the credit card expired remained. Now expiration date is not a defined term in the statute. It could mean the month, day (if other than the last day of the month), and year in which the card expires, and it is arguable that if any of these are left out there s no actual expiration date on the receipt, just a frag ment of such a date. The first part of the statutory provision, dealing with the credit card number, is explicit that all the digits that make up the number need not be deleted to avoid a violation; the last five can remain. The second part of the provision, deal ing with the expiration date, is not explicit. All that is clear is that January, with no year, is not an expiration date; it s just part of such a date. There wouldn t be any purpose, however, in allowing the seller to leave the month of expiration on the receipt. The 30 Nos. 14 1470, 1471, 1658, 1320 last five digits of the card number are permitted to remain so that in the event of a dispute with the card company or mak er of the receipted sale, the customer s ownership of the card can be veritied; in addition, printing any small subset of the digits on a card enables the customer to know which card was used for a particular purpose (that s why merchants want to print some of the digits), without enabling a stranger to learn the full number. Van Straaten v. Shell Oil Products Co. LLC, 678 F.3d 486, 490 (7th Cir. 2012). All that allowing the month to remain on the receipt does, however, is give an identity thief a datum that he may be able to use in conjunc tion with other data to determine the cardholder s identity, as when Merchant A prints the last 5 digits and the month, Merchant B prints the last 5 digits and the year, and Mer chant C prints no dates inadvertently prints the entire credit card number and an identity thief gains access to all three receipts. Though that s unlikely to happen, there is no up side to allowing the month to appear on the receipt; and so there is a persuasive argument for interpreting expiration date in the statute to mean expiration date or any part thereof, as held in Long v. Tommy Hilfiger U.S.A., Inc., 671 F.3d 371 (3d Cir. 2012), which noted that if part of the expira tion date is allowed to remain on the receipt, and different sellers leave different parts of the expiration date on their receipts, a person who found different receipts for purchases by the same cardholder might learn the entire expiration date. This is why the statute permits the receipt to show only the last five digits of the card number if it could show any five digits, an identity thief could reconstruct the entire number if he obtained multiple receipts of sales to the same cardholder. Nos. 14 1470, 1471, 1658, 1320 31 There is, however, sufficient ambiguity attending the provision of the statute regarding the expiration date to jus tify the district court s determination that Shoe Carnival had not willfully violated FACTA. The interpretation of the stat ute advanced by the company was possible, indeed plausi ble, possibly even correct; and that is enough, as the district court held, to negate an inference of willfulness. To conclude, the judgment approving the settlement in RadioShack (Nos. 14 1470, 1471, and 1658) is reversed and the case remanded to the district court for further proceed ings consistent with this opinion. The judgment in favor of the defendant in Shoe Carnival (No. 14 1320) is affirmed.

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