L.D. Management Co. v. Gray, No. 20-5547 (6th Cir. 2021)Annotate this Case
To advertise its nearby adult bookstore, Lion’s Den displays a billboard, affixed to a tractor-trailer, on a neighbor’s property. Kentucky’s Billboard Act prohibits such off-site billboards if the advertisement is not securely affixed to the ground, the sign is attached to a mobile structure, and no permit has been obtained. None of these requirements applies to an on-site billboard advertisement. The Act applies equally to commercial and non-commercial speech on billboards.
In a First Amendment challenge to the Act, the Sixth Circuit affirmed an injunction, prohibiting the Commonwealth from enforcing its law. The Act regulates commercial and non-commercial speech on content-based grounds by distinguishing between messages concerning on-site activities and those concerning off-site activities. The court applied strict scrutiny and held that the Act is not tailored to achieve Kentucky’s purported interests in safety and aesthetics. Kentucky has offered no reason to believe that on-site signs pose a greater threat to safety than do off-site signs and billboards are a "greater eyesore."