Beatriz Ball v. Barbagallo Company, No. 21-30029 (5th Cir. 2022)
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Beatriz Ball, LLC, is a Louisiana company doing business as Beatriz Ball and Beatriz Ball Collection. Barbagallo Company, LLC is a New Jersey company doing business as Pampa Bay. Plaintiff alleged that Pampa Bay has been marketing and distributing products that infringe on Beatriz Ball’s registered copyrights and its unregistered trade dress for its “Organic Pearl” line of tableware.
Plaintiff challenged the district court’s conclusions that (1) the company lacked standing under the Copyright Act because the plaintiff did not obtain a valid assignment of its claim, and (2) it failed to establish a protectable trade dress under the Lanham Act.
The Fifth Circuit reversed and remanded, holding that the district court erred in its standing determination and that certain errors in its analysis of the trade dress claim require reconsideration by the district court. The court explained that whether Beatriz Ball’s trade dress has acquired secondary meaning is considered a question of fact reviewed on appeal for clear error. Here, the record indicates that the district court clearly erred in analyzing three of the factors: volume of sales, the nature of the use of Organic Pearl trade dress in newspapers and magazines, and the defendant’s intent in copying the trade dress. Ultimately, a visual comparison of Pampa Bay’s products to the Organic Pearl line makes it difficult to deny that there was intent to copy. The designs are not just alike, they are indistinguishable in some cases. Thus, the sum of errors in the district court’s analysis of secondary meaning requires reconsideration of the evidence and overall re-weighing of the factors.
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