McAirlaids, Inc. v. Kimberly-Clark Corp., No. 13-2044 (4th Cir. 2014)Annotate this Case
McAirlaids filed suit against Kimberly-Clark for trade-dress infringement and unfair competition under section 32(1)(a) and 43(a) of the Trademark Act of 1946 (Lanham Act), 15 U.S.C. 1114(1)(a) and 1125(a), and Virginia law. McAirlaids produces "airlaid," a textile-like material composed of cellulose fiber. McAirlaids fuses shredded cellulose fiber ("fluff pulp") through a patented embossing process that produces a "pixel" pattern for its absorbent products. McAirlaids filed suit against Kimberly-Clark after Kimberly-Clark began using a similar dot pattern on its GoodNites bed mates, an absorbent product manufactured in a manner different from McAirlaid's pads. On appeal, McAirlaids appealed the district court's grant of summary judgment for Kimberly-Clark. The court concluded that McAirlaids has presented sufficient evidence to raise a genuine issue of material fact regarding the functionality of its pixel-pattern. In particular, deciding whether McAirlaid's embossing pattern affects the quality of its pads requires weighing evidence and making credibility determinations. Therefore, the court vacated the district court's grant of summary judgment and remanded for further proceedings.