Direct Niche, LLC v. Via Varejo S/A, No. 17-13937 (11th Cir. 2018)Annotate this Case
The Eleventh Circuit affirmed the district court's grant of summary judgment for Via Varejo in an action brought by Direct Niche under the Anticybersquatting Consumer Protection Act (ACPA), seeking to obtain a declaratory judgment that its registration and use of the domain name casasbahia.com was not unlawful under the ACPA. At issue on appeal was whether Via Varejo owned the Casas Bahia service mark in the United States. The court held that Via Varejo owns the Casas Bahia service mark in the United States where it contracted with U.S. companies to provide advertising of their goods on the Casas Bahia website. Furthermore, Via Varejo's marketing director testified to his personal knowledge that the Casas Bahia Website receives millions of visits every year from IP addresses located in the United States. Therefore, the district court's conclusion that the evidence demonstrated sufficient public use in commerce to establish ownership of the mark was not clearly erroneous.