Ocheesee Creamery LLC v. Putnam, No. 16-12049 (11th Cir. 2017)Annotate this Case
The Creamery filed suit against the State, contending that the State's refusal to allow it to call its product "skim milk" amounted to censorship in violation of the First Amendment. The district court granted summary judgment for the State, determining that the State's refusal to allow the Creamery to use the term "skim milk" withstood scrutiny under the threshold inquiry of the Central Hudson test for commercial speech regulations. The court held that the State's actions prohibiting the Creamery's truthful use of the term "skim milk" violated the First Amendment. Under the threshold question of Central Hudson, the court concluded that the speech at issue neither concerned unlawful activity nor was inherently misleading. Therefore, the speech merits First Amendment protection and the State's restriction was subject to intermediate scrutiny under Central Hudson. The court concluded that the State's mandate was clearly more extensive than necessary to serve its interest in preventing deception and ensuring adequate nutritional standards. Accordingly, the court vacated and remanded.