Craft Smith v. EC Design, No. 19-4087 (10th Cir. 2020)Annotate this Case
Since 2007, EC Design, LLC, sold its popular personal organizer, the LifePlanner. In 2015, Craft Smith, Inc., wanting to enter the personal-organizer market, reached out to EC Design about a possible collaboration. EC Design and Craft Smith couldn't agree to a collaboration. Craft Smith, with input from Michaels Stores, Inc., designed and developed a personal organizer to sell in Michaels stores, leading to this action in Utah federal district court. EC Design claims the Craft Smith and Michaels product infringed on the LifePlanner’s registered compilation copyright and unregistered trade dress. The district court disagreed, granting summary judgment in favor of Craft Smith and Michaels (collectively, the Appellees) on both issues. On the copyright issue, the district court concluded that EC Design did not own a valid copyright in its asserted LifePlanner compilation. On trade dress, the district court held that EC Design had failed to create a genuine issue of material fact over whether the LifePlanner’s trade dress had acquired secondary meaning. Though the Tenth Circuit disagreed with how the district court framed the copyright issue, the Tenth Circuit affirmed because no reasonable juror could conclude that the allegedly infringing aspects of Appellees’ organizer were substantially similar to the protected expression in the LifePlanner compilation. With respect to the trade dress issue, the Tenth Circuit agreed with the district court: EC Design had failed to create a genuine issue of material fact over whether the LifePlanner’s trade dress had acquired secondary meaning. Summary judgment as to both claims was affirmed.