§ 1667c. — Consumer lease advertising; liability of advertising media.
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From the U.S. Code Online via GPO Access
[wais.access.gpo.gov]
[Laws in effect as of January 24, 2002]
[Document not affected by Public Laws enacted between
January 24, 2002 and December 19, 2002]
[CITE: 15USC1667c]
TITLE 15--COMMERCE AND TRADE
CHAPTER 41--CONSUMER CREDIT PROTECTION
SUBCHAPTER I--CONSUMER CREDIT COST DISCLOSURE
Part E--Consumer Leases
Sec. 1667c. Consumer lease advertising; liability of advertising
media
(a) In general
If an advertisement for a consumer lease includes a statement of the
amount of any payment or a statement that any or no initial payment is
required, the advertisement shall clearly and conspicuously state, as
applicable--
(1) the transaction advertised is a lease;
(2) the total amount of any initial payments required on or
before consummation of the lease or delivery of the property,
whichever is later;
(3) that a security deposit is required;
(4) the number, amount, and timing of scheduled payments; and
(5) with respect to a lease in which the liability of the
consumer at the end of the lease term is based on the anticipated
residual value of the property, that an extra charge may be imposed
at the end of the lease term.
(b) Advertising medium not liable
No owner or employee of any entity that serves as a medium in which
an advertisement appears or through which an advertisement is
disseminated, shall be liable under this section.
(c) Radio advertisements
(1) In general
An advertisement by radio broadcast to aid, promote, or assist,
directly or indirectly, any consumer lease shall be deemed to be in
compliance with the requirements of subsection (a) of this section
if such advertisement clearly and conspicuously--
(A) states the information required by paragraphs (1) and
(2) of subsection (a) of this section;
(B) states the number, amounts, due dates or periods of
scheduled payments, and the total of such payments under the
lease;
(C) includes--
(i) a referral to--
(I) a toll-free telephone number established in
accordance with paragraph (2) that may be used by
consumers to obtain the information required under
subsection (a) of this section; or
(II) a written advertisement that--
(aa) appears in a publication in general
circulation in the community served by the radio
station on which such advertisement is broadcast
during the period beginning 3 days before any such
broadcast and ending 10 days after such broadcast;
and
(bb) includes the information required to be
disclosed under subsection (a) of this section; and
(ii) the name and dates of any publication referred to
in clause (i)(II); and
(D) includes any other information which the Board
determines necessary to carry out this part.
(2) Establishment of toll-free number
(A) In general
In the case of a radio broadcast advertisement described in
paragraph (1) that includes a referral to a toll-free telephone
number, the lessor who offers the consumer lease shall--
(i) establish such a toll-free telephone number not
later than the date on which the advertisement including the
referral is broadcast;
(ii) maintain such telephone number for a period of not
less than 10 days, beginning on the date of any such
broadcast; and
(iii) provide the information required under subsection
(a) of this section with respect to the lease to any person
who calls such number.
(B) Form of information
The information required to be provided under subparagraph
(A)(iii) shall be provided verbally or, if requested by the
consumer, in written form.
(3) No effect on other law
Nothing in this subsection shall affect the requirements of
Federal law as such requirements apply to advertisement by any
medium other than radio broadcast.
(Pub. L. 90-321, title I, Sec. 184, as added Pub. L. 94-240, Sec. 3,
Mar. 23, 1976, 90 Stat. 259; amended Pub. L. 103-325, title III,
Sec. 336(a), Sept. 23, 1994, 108 Stat. 2234; Pub. L. 104-208, div. A,
title II, Sec. 2605(c), Sept. 30, 1996, 110 Stat. 3009-473.)
Amendments
1996--Subsec. (a). Pub. L. 104-208, Sec. 2605(c)(1), (3), added
subsec. (a) and struck out former subsec. (a) consisting of introductory
provisions and 5 pars. relating to contents of lease agreements required
if consumer lease advertisement stated amount of payment, number of
required payments, or that any or no payments were required at lease
inception.
Subsec. (b). Pub. L. 104-208, Sec. 2605(c)(3), added subsec. (b).
Former subsec. (b) redesignated (c).
Subsec. (c). Pub. L. 104-208, Sec. 2605(c)(1), (2), redesignated
subsec. (b) as (c) and struck out former subsec. (c) which read as
follows: ``There is no liability under this section on the part of any
owner or personnel, as such, of any medium in which an advertisement
appears or through which it is disseminated.''
1994--Subsecs. (b), (c). Pub. L. 103-325 added subsec. (b) and
redesignated former subsec. (b) as (c).
Study of Advertising Rules
Section 336(b) of Pub. L. 103-325 provided that: ``Not later than
365 days after the date of enactment of this Act [Sept. 23, 1994], the
Board of Governors of the Federal Reserve System shall submit a report
to the Congress on--
``(1) the current rules applicable to credit advertising;
``(2) how such rules could be modified to increase consumer
benefit and decrease creditor costs; and
``(3) how such rules could be modified, if at all, for radio
advertisements without diminishing consumer protection.''
Section Referred to in Other Sections
This section is referred to in section 1667d of this title.