32-6B-57 — Sale by franchisor to franchisee at lower price than that charged to other franchiseeprohibited--Exceptions--Violation as misdemeanor--Damages.
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32-6B-57.
Sale by franchisor to franchisee at lower price than that charged to other franchisee
prohibited--Exceptions--Violation as misdemeanor--Damages.
It shall be unlawful for a franchisor
to offer to sell or to sell any new vehicle to any franchisee at a lower actual price therefor than the
actual price charged to any other franchisee for the same model vehicle similarly equipped or to
utilize any device including, but not limited to, sales promotion plans or programs which result in
such lesser actual price; provided, however, the provisions of this section shall not apply to sales to
a franchisee for resale to any unit of government, federal, state, or local. Provided, further, the
provisions of this section shall not apply to sales to a franchisee of any vehicle ultimately sold,
donated, or used by said franchisee in a driver's education program. Provided, further, that the
provisions of this section shall not apply so long as the franchisor offers to sell or sells new vehicles
to all franchisees at the same price. Each and every person who violates this section shall be guilty
of a Class 1 misdemeanor, and each and every person violating this section shall be liable thereby
for all damages caused by such violation.
Source: SL 1986, ch 250, § 58.