2006 New York Code - Placards To Be Posted.

 
    §  20-672  Placards to be posted. a. Except as provided in subdivision
  five of section one hundred ninety-two of the  agriculture  and  markets
  law, it shall be unlawful for any person, in connection with the sale or
  offer  for  sale  at  retail  of any petroleum products for use in motor
  vehicles or motor boats, other than gasoline or diesel  motor  fuel,  to
  post  or  maintain  at  such  place  of sale or offer to sale, any sign,
  placard or other display that states, relates or refers to the price  at
  which  such  petroleum  products are sold or offered for sale, except as
  follows:
    1. The price stated, mentioned or referred to on such sign, placard or
  other display, shall be by  the  unit  of  the  measure  at  which  such
  petroleum products are customarily sold at retail.
    2.  The  name, trade name, brand, mark or symbol, and grade or quality
  classification, if any, and  method  of  processing  of  such  petroleum
  products  shall  be  clearly  stated  on  such  signs,  placard or other
  display, and, if such petroleum products are sold without identification
  by name, trade name, brand, mark or symbol, such sign, placard or  other
  display shall refer clearly to such petroleum products as unbranded.
    b.  Where  a  sign, poster or placard advertises the selling price per
  gallon of gasoline or diesel motor fuel on, at  or  about  the  premises
  where such gasoline or diesel motor fuel is sold or offered for sale, or
  where  such  sign,  poster or placard directly or indirectly refers to a
  premises where the advertised gasoline or diesel motor fuel is  sold  or
  offered  for  sale,  such  sign, poster or placard shall state the name,
  trade name, brand, mark or symbol and grade or quality classification of
  such gasoline or diesel motor fuel,  together  with  the  total  selling
  price  per  gallon.  Total  selling  price shall be the sum of the basic
  price per gallon plus all applicable taxes. Such sign, poster or placard
  shall conform to the rules and regulations of all governmental  agencies
  with jurisdiction as to structure and location.
    c.  All numbers referring to price shall be the same height, width and
  thickness. Identification of the gasoline or diesel motor  fuel  offered
  for  sale  shall be in letters and numbers not less than one-half of the
  height, width and thickness of the numbers referring to  price.  Letters
  and numbers shall be black on a white background.
    d. Price per gallon indicator. Except as otherwise provided in article
  sixteen of the agriculture and markets law or in any rule or regulations
  promulgated  thereunder,  every gasoline or diesel motor fuel dispensing
  device shall be equipped with a price per  gallon  indicator  and  shall
  have  such  indicator  correspond with the total price per gallon on the
  sign, poster or placard required to be posted  pursuant  to  subdivision
  five  of  section one hundred ninety-two of such law or subdivision b of
  this section.
    e.  Total  price  indicator.  Every  gasoline  or  diesel  motor  fuel
  dispensing device shall be equipped with a total delivery indicator, and
  such  indicator  shall  record  the  correct total price computed on the
  basis of posted price per gallon and number of gallons delivered.
    f. Notwithstanding the foregoing, subdivisions a,  b  and  c  of  this
  section  shall  not  apply to the posting of information and labeling of
  dispensing devices with respect to the  lead  content  of  gasoline  for
  motor vehicles, which shall be governed by the provisions of subdivision
  d  and  e  of  section  20-673.1  of  this  subchapter  and any rules or
  regulations promulgated thereunder, and subdivisions a, b and c of  this
  section  shall  not  apply to the posting of information and labeling of
  dispensing devices with respect to the octane  rating  of  gasoline  for
  motor vehicles, which shall be governed by the provisions of subdivision
  d  of  section  20-673.2 of this subchapter and any rules or regulations
  promulgated thereunder.