There is a newer version of the New York Consolidated Laws
2006 New York Code - Advertising.
§ 20-282 Advertising. Every auctioneer in his or her own name, shall give notice in one or more of the public newspapers printed in the city, of every auction sale to be conducted by him or her. In the event that such auctioneer shall be connected with any firm or other person his or her name shall in all cases precede the name of such firm or other person.
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