2013 Maryland Code
BUSINESS OCCUPATIONS AND PROFESSIONS
§ 17-527 - Solicitation of listings in Baltimore City and Baltimore County

§17-527.

In Baltimore City and Baltimore County, a real estate broker, associate real estate broker, or real estate salesperson may not mass solicit listings by using the name or address of a present or previous client without the written consent of both parties to the contract.

§ 17-527 - 1. Cessation of errors and omissions insurance

(a) Applicability. -- This section applies to a real estate broker who purchases errors and omissions insurance that provides coverage to the associate real estate brokers and the real estate salespersons who are affiliated with or employed by the real estate broker.

(b) Notice of discontinuance to covered associates. -- A real estate broker shall provide immediate notice of a discontinuance of the broker's errors and omissions insurance to those associate real estate brokers and real estate salespersons who were covered under the broker's policy.

§ 17-527 - 2. Use of trade names by real estate brokers and salespersons -- Advertisements

(a) Definitions. --

(1) In this section the following words have the meanings indicated.

(2) "Advertise" means the use of any oral, written, or visual advertisement by a licensed real estate salesperson, licensed real estate broker, licensed associate real estate broker, or other person on behalf of a licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker.

(3) (i) "Advertisement" means, unless the context requires otherwise, any oral, written, or printed media advertisement.

(ii) "Advertisement" includes any correspondence, mailing, newsletter, brochure, business card, for sale or for lease sign and sign rider, promotional item, automobile signage, telephone directory listing, television announcement, radio announcement, telephone solicitation, and World Wide Web and Internet voice-overs.

(4) (i) "Designated name" means the individual name of a licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker other than the licensed real estate salesperson's, licensed real estate broker's, or licensed associate real estate broker's full legal name.

(ii) "Designated name" includes a first name, nickname, or last name.

(b) Advertisements. -- A licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker may not advertise unless:

(1) the name or designated name of the licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker, as the name or designated name appears on the license certificate and pocket card issued by the Commission, is meaningfully and conspicuously included in the advertisement; and

(2) the name of the business with which the licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker is affiliated:

(i) is meaningfully and conspicuously included in the advertisement; and

(ii) is the full name of the business and not a logo used by the business.

§ 17-527 - 3. Use of trade names by real estate brokers and salespersons -- Approval by Commission

(a) Approval required. -- A licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker may provide real estate brokerage services under a designated name that has been approved by the Commission.

(b) Submission of information of Commission. -- Subject to the approval of the Commission, a licensed real estate salesperson, licensed real estate broker, or licensed associate real estate broker may add a designated name on a license certificate and pocket card if the licensee submits to the Commission:

(1) an application on the form that the Commission provides;

(2) the license certificate and pocket card of the licensee;

(3) any documentation about the designated name that the Commission requires; and

(4) a fee of $ 5.

(c) Display of names. -- The full legal name of the licensee and the approved designated name shall be displayed on the new license certificate and pocket card.