2009 Iowa Code
Title 8 - Transportation
Subtitle 1 - Highways and Waterways
CHAPTER 306C - JUNKYARD BEAUTIFICATION AND BILLBOARD CONTROL
306C.11 - ADVERTISING PROHIBITED.

        306C.11  ADVERTISING PROHIBITED.
         Subject to the provisions made in section 306C.13 regarding
      control of bonus interstate highways and section 306D.4 regarding
      scenic highways or byways, an advertising device shall not be erected
      or maintained within any adjacent area, or on the right-of-way of any
      primary highway, except the following:
         1.  Advertising devices concerning the sale or lease of property
      upon which they are located.
         2.  Advertising devices concerning activities conducted on the
      property on which they are located, nor shall the property upon which
      they are located be construed to mean located upon any contiguous
      area having inconsistent use, size, shape, or ownership.  However,
      businesses located within the limits of a commercial or industrial
      development may be advertised on a sign located anywhere within the
      development regardless of land ownership.
         3. a.  Advertising devices within the adjacent area located in
      commercial or industrial zones or in unzoned commercial or industrial
      areas in compliance with the regulatory standards of this division
      and rules promulgated by the department.
         b.  The rules shall be consistent with national standards
      promulgated pursuant to 23 U.S.C. § 131 and shall include at least
      the following:
         (1)  Provision for a fee schedule to cover the direct and indirect
      costs related to issuing permits and control of outdoor advertising.

         (2)  Specific permit requirements.
         (3)  Criteria for on-premise signs.
         (4)  Provisions specifying the measurement of required spacing.
         (5)  Provisions specifying conforming sign configurations.
         4.  Official and directional signs and notices which shall include
      but not be limited to signs and notices pertaining to natural
      wonders, scenic and historic attractions, and recreational
      attractions.  The signs and notices shall conform with rules
      promulgated by the department, provided that such rules shall be
      consistent with national standards promulgated pursuant to 23 U.S.C.
      § 131(c).
         5. a.  Signs, displays, and devices giving specific
      information of interest to the traveling public shall be erected by
      the department and maintained within the right-of-way in the areas,
      and at appropriate distances from interchanges on the interstate
      system and freeway primary highways as shall conform with the rules
      adopted by the department.  The rules shall be consistent with
      national standards promulgated from time to time or as permitted by
      the appropriate authority of the federal government pursuant to 23
      U.S.C. § 131(f) except as provided in this section.  The rules shall
      include but are not limited to the following:
         (1)  Criteria for eligibility for signing.
         (2)  Criteria for limiting or excluding businesses that maintain
      advertising devices that do not conform to the requirements of
      chapter 306B, this division, or other statutes or administrative
      rules regulating outdoor advertising.
         (3)  Provisions for a fee schedule to cover the direct and
      indirect costs of sign erection and maintenance and related
      administrative costs.
         (4)  Provisions for specifying the maximum distance to eligible
      businesses.
         (5)  Provisions specifying the maximum number of signs permitted
      per panel and per interchange.
         (6)  Provisions for determining what businesses are signed when
      there are more applicants than the maximum number of signs permitted.

         (7)  Provisions for removing signs when businesses cease to meet
      minimum requirements for participation and related costs.
         b.  Business signs supplied to the department by commercial
      vendors shall be on panels, with dimensional and material
      specifications established by the department.  A business sign
      included under the provisions of this section shall not be posted
      unless it is in compliance with these specifications.  The commercial
      vendor shall pay to the department a fee based upon the schedule
      adopted under this subsection for each business sign supplied for
      posting.  Upon furnishing the business signs to the department and
      payment of all fees, the department shall post the business signs on
      eligible specific information panels.  Faded signs shall be replaced
      and the commercial vendor charged for the cost of replacement based
      upon the fee schedule adopted.  There is created in the office of the
      treasurer of state a fund to be known as the "highway beautification
      fund" and all funds received for the posting on specific information
      panels shall be deposited in the "highway beautification fund".
      Information on motor fuel and associated services may include vehicle
      service and repair where the same is available.
         6.  The publication title of a newspaper on a delivery receptacle
      attached to a mailbox or mailbox support.  

         Section History: Early Form

         [C73, 75, 77, 79, 81, § 306C.11; 82 Acts, ch 1240, § 1] 

         Section History: Recent Form

         90 Acts, ch 1183, §1, 2; 95 Acts, ch 135, §3; 97 Acts, ch 104, §2;
      98 Acts, ch 1075, §19; 2006 Acts, ch 1068, §1; 2006 Acts, ch 1142, §
      83; 2007 Acts, ch 143, §1; 2009 Acts, ch 133, §112
         Referred to in § 306C.12, 306C.13, 306C.18