2013 Indiana Code TITLE 7.1. ALCOHOL AND TOBACCO ARTICLE 5. CRIMES AND INFRACTIONS CHAPTER 2. ADVERTISING
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IC 7.1-5-2
Chapter 2. Advertising
IC 7.1-5-2-1
Repealed
(Repealed by P.L.58-1984, SEC.6.)
IC 7.1-5-2-2
Advertising of proof, amount, or percentage of alcohol in beer,
wine, or liquor
Sec. 2. It is unlawful for a person to advertise the proof or the
amount or percentage of alcohol in beer or wine. It is lawful for a
person to advertise the proof or the amount or percentage of alcohol
in liquor.
(Formerly: Acts 1973, P.L.55, SEC.1.) As amended by P.L.78-1986,
SEC.7.
IC 7.1-5-2-3
Signs regulated
Sec. 3. Signs Regulated. It is unlawful for the holder of a retailer's
or dealer's permit of any type to display, keep, have, or maintain, a
sign, advertisement, poster or design, obstruction to view, device or
equipment contrary to the provisions of this title, or to a rule or
regulation of the commission, in, about, or in connection with his
business authorized by his permit.
(Formerly: Acts 1973, P.L.55, SEC.1.)
IC 7.1-5-2-4
Gift of outside sign prohibited
Sec. 4. Gift of Outside Sign Prohibited. It is unlawful for a
manufacturer of alcoholic beverages or other permittee authorized to
sell and deliver alcoholic beverages to give, supply, furnish, or grant,
to the holder of a retailer's or dealer's permit a sign, poster, or
advertisement for use, or intended to be used, outside of or on the
exterior of the licensed premises or on a building situated on the
licensed premises or in connection with them, or on premises
adjacent to the licensed premises. It is unlawful, also, for a retail or
dealer permittee to receive or accept, or to display or permit to be
displayed, a sign, poster, or advertisement given in violation of this
section.
(Formerly: Acts 1973, P.L.55, SEC.1.)
IC 7.1-5-2-5
Repealed
(Repealed by P.L.57-1984, SEC.15.)
IC 7.1-5-2-6
Penalty
Sec. 6. A person who violates section 4 of this chapter commits
a Class C infraction. Each day during which a violation of that
section continues is a separate infraction.
(Formerly: Acts 1973, P.L.55, SEC.1.) As amended by Acts 1978,
P.L.2, SEC.707; P.L.57-1984, SEC.14.
IC 7.1-5-2-7
Limitation on brand name advertising near certain premises;
temporary banners permitted for sporting events, festivals, and
holidays
Sec. 7. (a) The term "premises" as used in this subsection does not
include a facility (as defined in IC 7.1-2-3-16.5). A primary source
of supply, wholesaler, or salesman of alcoholic beverages, or the
agent or representative of a primary source of supply, wholesaler, or
salesman of alcoholic beverages may not directly or indirectly place,
display, or maintain or cause to be placed, displayed, or maintained
a sign advertising alcoholic beverages by brand name within two
hundred (200) feet of a premises having a retailer or dealer permit to
sell alcoholic beverages. The distance must be determined by
measuring between the nearest point on the licensed premises to the
nearest point of the sign.
(b) A sign advertising alcoholic beverages by brand name may not
indicate by arrows, hands, or other similar devices a particular
retailer or dealer premises.
(c) Notwithstanding subsection (a), a primary source of supply,
wholesaler, or salesman of alcoholic beverages, or the agent or
representative of a primary source of supply, wholesaler, or salesman
of alcoholic beverages may place, display, maintain or cause to be
placed, displayed, or maintained temporary banners or pennants
advertising alcoholic beverages by brand name on or within two
hundred (200) feet of a retailer or dealer premises if the banners or
pennants commemorate a sporting event, festival, or holiday held in
Indiana. The banners or pennants may be displayed under this
subsection beginning twenty-one (21) days before the sporting event,
festival, or holiday and ending five (5) days after the close of the
sporting event, festival, or holiday.
As added by P.L.106-1995, SEC.17. Amended by P.L.15-2011,
SEC.13.
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