USA v. PHILIP MORRIS USA, et al, No. 1:1999cv02496 - Document 5992 (D.D.C. 2012)
Court Description: MEMORANDUM AND OPINION to Order 34-Remand re Corrective Statements. Signed by Judge Gladys Kessler on 11/27/12. (Attachments: # 1 Appendix Corrective Statement Citations, # 2 Appendix Corrective Statements - Implementation Details) (CL, )
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APPENDIX B Corrective Statements Implementation Details Cigarette Box Onserts ¢ Ease with which consumers can access, unfold, and review the onsert ¢ Placement of text on the front of the insert versus inside a folded onsert ¢ Size of the onsert (unfolded and folded) ¢ Size, font, and color of the headline ¢ Size, color and font of the text on the inside panel(s) ¢ Color of background ¢ Should the statements be translated into and published in Spanish as well? TV ads ¢ ¢ ¢ ¢ ¢ ¢ Websites ¢ ¢ ¢ ¢ ¢ Size, color, and font of the on-screen text Background color How much text on-screen at a time Length of time each set of text stays on the screen Quality and volume of the announcer s voice Rate at which the announcer speaks Where the corrective statements are displayed on the websites Size, color, and font of the on-screen text Background color How much text is on each page of the site Should the statements be available in Spanish? Newspapers ¢ Size, color, and font of the text ¢ Relative sizes of the headline, body text, and tagline ¢ Background color ¢ Layout ¢ Schedule for publication ¢ Should the court require the defendants to publish the ads in the online versions of the newspapers as well?
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